Chennai: Cholamandalam MS General Insurance (Chola MS), a joint venture between the Murugappa Group and Japan-based Mitsui Sumitomo Insurance Group, has introduced its latest digital campaign, #SimpleHai, with the objective of transforming how consumers perceive insurance in India. The campaign is focused on simplifying the traditionally complex and often misunderstood world of insurance.
The #SimpleHai campaign leverages relatable moments from everyday life to communicate how insurance can be seamless, transparent, and digitally accessible. It reflects the brand’s evolved positioning — offering protection that is not only reliable but also easy to understand and act upon.
As part of the campaign rollout, Chola MS has released a hero brand film and two motor insurance-specific films. These short films use humour and emotionally engaging storytelling to contrast life’s complexities — from relationship dilemmas to navigating traffic chaos — with the simplicity of getting insured through Chola MS. The narrative underlines that while life can be unpredictable and challenging, insurance need not be.
At the core of the campaign is Chola MS’s T3 philosophy—Trust, Transparency, and Technology—which reflects its commitment to a digital-first customer experience. The brand highlights features such as policy issuance in three simple steps, AI-enabled claims settlement, customizable coverage with add-ons, a robust garage network across India, and instant policy renewal through WhatsApp.
By delivering a consistent and simplified experience across digital platforms, including YouTube, Meta, and Instagram, the #SimpleHai campaign reinforces Chola MS’s commitment to customer empowerment. It marks a shift from transactional advertising towards more human-centered storytelling, positioning insurance as an everyday ally that provides peace of mind.
With #SimpleHai, Chola MS sets a new standard in insurance marketing, making protection more approachable, relevant, and desirable for India’s digitally savvy consumers.
Brand Film:
Motor Insurance Film 1:
Motor Insurance Film 2:
