Chennai: Cholamandalam MS General Insurance Company Limited (Chola MS), a joint venture between the Murugappa Group and Mitsui Sumitomo Insurance Company Limited, has launched a first-of-its-kind health insurance film series aimed at highlighting how health concerns evolve across life stages—and how insurance solutions must evolve alongside them.
The campaign brings to life Chola MS’s wide bouquet of health insurance offerings, positioning them as flexible and customer-centric solutions tailored to address diverse and changing health needs. Instead of addressing health insurance in generic terms, the films focus on practical nuances that resonate with consumers, including adaptability, relevance and comprehensive protection.
One of the films underscores how Chola MS offers solutions for every health worry, irrespective of life stage. Another showcases the unique features and built-in flexibility of its products, reinforcing the message that health insurance should adapt to the customer—not the other way around.
At the core of the campaign is the Chola MS policyholder. Recognising that each individual’s health journey is distinct, the company offers plans that can be customised to specific requirements—whether for first-time policy buyers, growing families or individuals seeking enhanced coverage. The initiative highlights the insurer’s continued focus on clarity, choice and long-term confidence, ensuring customers feel supported throughout their insurance lifecycle.
Conceptualised in line with the brand’s #SimpleHai philosophy, the films aim to demystify complex insurance concepts through relatable storytelling, enabling customers to make informed decisions with greater ease.
Through this latest campaign, Chola MS reinforces its commitment to a customer-first approach—offering not just health insurance policies, but thoughtfully designed solutions that are simple, relevant and dependable across every stage of life.
