Mumbai: Cholayil and Wondrlab WYP team up to launch a campaign for Medimix Anti-Pimple Ayurvedic Facewash that urges women to pop a Medimix Facewash instead of Popping the pimple.
Content Lead, Dipti Rode, and Content Director Mandar Sawant, Wondrlab WYP said – “Our goal is to make the younger audience vibe with brand Medimix and make Ayurveda more relatable to all the Gen-Zs and Millennials out there. So, we decided to do a digital music video instead of the usual TVC to catch the attention of the netizens who are more likely to engage with this content format instead of typical ads. It was exciting to move the needle for a legacy brand like Medimix and relay the idea of how it is and will always be better to go the natural and Ayurvedic way, when it comes to skincare.”
Ashish Ohlyan, VP Sales & Marketing, Cholayil Private Limited, speaks – “Nobody likes pimples on the face and there is a strong urge of removing the pimple as soon as it appears. Hence people generally pop the pimple the moment it appears. We latched on to this behaviour in the film. We hope that it appeals to the young consumers and nudges them to switch to Medimix facewash which helps them to visibly reduce pimples in 3 days.” So, the next time you are faced with the nemesis of a pimple appearing on your face, you know you don’t have to pop it literally, but simply treat it by popping the Medimix facewash.
