According to Chrome LIVE Week 44’22 data, Hindi News genre became the top gainer of the week as it grew by 0.91pc in HSM excluding <1 lakh market. DD News garnered the highest OTS with 99.9pc followed by India TV and ABP News with 99.8pc at second and third position respectively.
Music genre claimed the second position and grew by 0.63pc in HSM excluding <1 lakh market. MTV Beats gained the highest OTS with 92.1pc followed by Mastiii at second position with 90.6pc and 9X M with 83.0pc at third position.
English News genre stood at third position by gaining 0.22pc in 6 Metros. Republic TV gained the highest OTS with 99.7pc followed by Sansad TV with 98.5pc at second position and CNN News 18 with 82.3pc at the third position.
Business News genre secured fourth position in 6 Metros and grew by 0.21pc. CNBC TV18 gained the highest OTS with 81.0 pc followed by CNBC Awaz with 79.3pc at second position. ET Now and Zee Business with 74.8pc stood at third and fourth position respectively.
Sports genre secured the fifth position by gaining 0.05pc in All India 1 Lakh+ market. DD Sports gained the highest OTS with 97.6pc followed by Star Sports First with 83.3pc at second position and Star Sports 2 at third position with 81.2pc.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Analog Cable, Digital Cable and DTH.
