According to Chrome LIVE Week 46’22 data, Hindi News genre became the top gainer of the week as it grew by 2.17pc in HSM excluding <1 lakh market. DD News and India TV garnered the highest OTS with 99.9pc and stood at first and second position respectively. ABP News with 99.8pc secured the third position.
English GEC genre claimed the second position as it grew by 1.27pc in 6 Metros. The Q secured the highest OTS with 50.4pc followed by Colors Infinity with 41.0pc at second position and Comedy Central with 40.4pc at the third position.
Religious genre stood at third position and grew by 0.98pc in HSM excluding <1 lakh market. Sanskar gained the highest OTS with 99.8pc followed by Aastha with 98.8pc at second position and Zee Salaam with 90.5pc at third position.
Business News genre secured fourth position in 6 Metros and grew by 0.22pc. CNBC TV18 gained the highest OTS with 81.1pc followed by CNBC Awaz with 79.3pc at second position. ET Now and Zee Business with 74.8pc stood at third and fourth position respectively.
Music genre claimed the fifth position by gaining 0.06pc in HSM excluding <1 lakh market. MTV Beats gained the highest OTS with 92.1pc followed by Mastiii at second position with 90.6pc and 9X M with 83.2pc at third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Analog Cable, Digital Cable and DTH.
