According to Chrome LIVE Week 49’22 data, Hindi News genre became the top gainer of the week as it grew by 1.29pc in HSM excluding <1 lakh market. DD News garnered the highest OTS with 99.8pc followed by ABP News with 99.7pc at second position and India TV with 99.6pc at third position.
English News genre claimed the second position by gaining 0.49pc in 6 Metros. Republic TV gained the highest OTS with 99.8pc followed by Sansad TV with 98.9pc at second position and CNN News 18 with 82.6pc at the third position.
Religious genre secured the third position and grew by 0.42pc in HSM excluding <1 lakh market. Sanskar gained the highest OTS with 99.8pc followed by Aastha with 98.5pc at second position and Jinvani with 90.6pc at third position.
Sports genre stood at fourth position and grew by 0.25pc in All India 1 Lakh+ market. DD Sports gained the highest OTS with 99.4pc followed by Star Sports First with 83.5pc at second position and Star Sports 2 at third position with 81.3pc.
Kids genre claimed the fifth position by gaining 0.10 pc in All India 1 Lakh+ market. Sony YAY! garnered the highest OTS with 90.6 pc followed by Discovery Kids with 83.7 pc at the second position and Nickelodeon Junior with 82.1 pc at the third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Digital Cable and DTH.
