According to Chrome LIVE Week 33’22 data, Kids genre became the top gainer of the week as it grew by 1.29 pc in All India 1 Lakh+ market. Sony YAY! gained the highest OTS with 90.1 pc followed by Discovery Kids with 83.0 pc at the second position and Nickelodeon Junior with 82.4 pc at the third position.
Religious genre secured the second position by gaining 0.67 pc in HSM excluding <1 lakh market. Sanskar channel garnered the highest OTS with 99.8 pc followed by Aastha with 97.9 pc at second position and Zee Salaam with 92.6 pc at the third position.
Music genre stood at third position and grew by 0.14 pc in HSM excluding <1 lakh market. MTV Beats gained the highest OTS with 91.9 pc followed by Mastiii at second position with 89.4 pc and 9X M with 79.3 pc at third position.
Sports genre secured the fourth position by gaining 0.05 pc in All India 1 Lakh+ market. DD Sports gained the highest OTS with 99.2 pc followed by Star Sports First with 83.2 pc at second position and Star Sports 2 at third position with 81.2 pc.
English Movies genre stood at fifth position by gaining 0.04 pc in 6 Metros. Movies Now gained the highest OTS with 52.5 pc followed by Romedy Now with 52.3 pc and MNX with 52.0 pc at third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Analog Cable, Digital Cable and DTH.
