Mumbai: Chrome Data Analytics And Media Optimal+ India’s largest primary research and data analytics company conducted a study on Top Ads of the week, involving 34000 panel homes across the country for week 15, the survey unveils results of brands under three broad categories namely Most watched ads, Most aired ads and the Most liked ads. The research also throws light on the performances of brands against week 14.
Taking a look at the Most aired ads category, Congress party emerged as the leader as a result of promotions for upcoming Lok sabha elections 2019. Santoor Santal and turmeric managed to retain its position in 2nd slot followed by Dettol antiseptic liquid in 3rd position. Telugu Desam Party is seen dropping to 4th place from top position followed by BJP in 5th spot. Lizol, Harpic and Vimal Elachi failed to retain their position as in week 14.
Chrome Optimal+ study on Most watched ad shows that Amazon has stepped up to numero uno position from 3rd place in previous week. Soft drink brand Frooti managed to retain its position in 2nd place followed by new entrant Sensodyne in 3rd position . Soap brand Lifebuoy reaches 4th spot and swiggy is seen dropping to 5th place from its position in week 14. Colgate and Surf excel failed to retain their position and seen exiting the list.
Coming to the Most liked ad category, New entrant Frooti emerged as a leader followed by Bajaj in 2nd place. Rasna Desi masala and Ariel failed to retain their position and seen dropping to 3rd and 4th places respectively. Online food delivery App Zomato managed to reach 5th position. Brands that were topping the list in week 14 namely Goibibo, Horlicks and Dr.Fixit failed to feature in the list in week 15.