Hyderabad: Hyderabad-based media-tech startup Cinystore Technologies has announced the launch of KeepItShort, India’s first OTT platform exclusively designed for student filmmakers from film and animation institutes. The innovative platform is set to revolutionize how emerging talent is discovered, supported, and showcased, while offering data-backed tools for content visibility and monetization.
KeepItShort is aimed at more than 500,000 current and alumni students from 1,500+ film institutes and 1,200+ animation schools across India. The platform is expected to receive over 1,000–1,200 team entries, each featuring at least five student members, potentially engaging 6,000+ budding filmmakers at launch.
Designed as a launchpad for aspiring filmmakers, KeepItShort empowers students in directing, editing, cinematography, screenwriting, and story development — providing them with access to real-time performance metrics, monetization options, and industry visibility.
The platform is already gaining traction with major Film and Animation Institutes, media governing bodies, and production houses expressing interest in collaborating. Many industry stakeholders see it as a new-age discovery engine for India’s next big storytellers.
Nagender Polamraju, CEO, Cinystore Technologies, said, “We built KeepItShort to shift power back into the hands of student filmmakers. By combining tech with transparency, we are helping filmmakers navigate a noisy, gatekept industry with clarity and control. It’s about levelling the playing field—where stories rise because of merit, not connections.”
He added, “KeepItShort is about giving student filmmakers the same dignity and reach as professionals. We believe talent should not wait for a break and that students should not have to carry the fear of instability or being overlooked after graduation. By offering a space to explore roles like directing, script writing, editing, or sound engineering while still in school, this platform brings their work directly to audiences and industry insiders without needing to cross outdated gates of access.”
KeepItShort integrates AI-powered tools to help creators track audience behavior, optimize distribution, and unlock monetization—all within a single, easy-to-use SaaS interface. It’s not just a content platform, but a career catalyst for students stepping into the world of film.
