Bengaluru: Cleartrip, a Flipkart company, is redefining hotel bookings with a fresh take on its ‘Explore Hotels by Vibe’ campaign, featuring two completely different personalities—cricket legend MS Dhoni and YouTube sensation CarryMinati. This new campaign takes a playful and engaging approach to demonstrate the importance of finding the right “vibe” when booking a hotel.
In the campaign film, CarryMinati, known for his high-energy and often unfiltered persona, attempts to match Dhoni’s legendary calm and composure. However, he quickly learns that not every setting suits his personality. The humorous contrast between the two personalities highlights Cleartrip’s core message: when it comes to travel, the right vibe can make all the difference. Whether you’re looking for a serene and peaceful escape or a lively, action-packed getaway, Cleartrip’s innovative technology-driven feature helps travelers discover a hotel that aligns perfectly with their mood.
Tavleen Bhatia, Chief Marketing and Revenue Officer at Cleartrip, shared, “At Cleartrip, we believe the right vibe can transform a trip. Some travelers seek high-energy experiences, while others prefer a slow, relaxing escape. MS Dhoni and CarryMinati bring to life this contrast in our latest campaign, proving that no matter your travel style, there’s a perfect hotel waiting for you. Whether or not #DhoniMinati vibe together, Cleartrip ensures that every traveler finds a stay that fits their mood effortlessly.”
With this campaign, Cleartrip is emphasizing a shift in how people choose their travel accommodations. The decision is no longer just about location or amenities; it’s about the feeling a place evokes. The ‘Explore Hotels by Vibe’ feature curates hotel options based on a traveler’s mood, ensuring they get the experience they truly desire.
