Bengaluru: Cleartrip, a Flipkart company, has launched its latest campaign for The Big Billion Days (TBBD) 2025, making festive travel more accessible and joyful with unbeatable offers. Under the tagline “Prices jo karde sabki chhutti,” the brand is offering luxury stays at 5-star hotels starting at just ₹2,999 and international flights from ₹5,999.
This year’s festive campaign is built on a relatable insight: everyone craves a break from the daily grind, and Cleartrip’s prices make those breaks a reality. Alongside these offers, Cleartrip has also introduced a Visa Denial Cover and expanded its hotel inventory from 20,000 to over 80,000+ properties.
Designed as a digital-first initiative, the campaign features playful, light-hearted films that highlight the joy, relief, and freedom Cleartrip brings to travellers. Multiple content formats across platforms ensure deeper engagement with diverse travel audiences.
Govind Bansal, Head, Brand Marketing, Cleartrip, said, “Through Cleartrip, people aren’t just booking flights or hotels; they’re buying into an experience, a memory, a pause from the everyday. That’s the sentiment we’re celebrating. This year, we have made significant investments in digital-first storytelling and content formats that resonate with Gen Z. From influencer collaborations and short-form video assets of 10-second YouTube and Instagram narratives, Cleartrip is investing in formats that feel authentic to each channel. At the same time, our focus remains on families and travellers from Tier II and Tier III cities, where festive demand is surging. For us, it is not just about discounts but making travel anxiety-free and within everyone’s reach.”
Adding a creative perspective, Adarsh Atal, Chief Creative Officer, Tilt Brand Solutions, said, “In this category, we always look for insights around how easy it is to travel or how affordable it is to visit your favourite destination. However, we wanted to break the clutter just like Cleartrip has done with its offers. Laddering on the thought of wishing everyday hassles would simply disappear, we arrived at the simple insight that when offers are this good, you can send those little everyday distractions on a trip of their own, in turn giving yourself a break. Truly had fun executing this campaign.”
