CleverTap, a global B2B SaaS platform for customer engagement and retention, announced its integration with Storyly, the user engagement platform that embeds full-screen, interactive, and immersive Stories in mobile apps and websites. This integration will make it easier than ever for marketers to leverage the power of both platforms to deliver data-driven, real-time personalized user flows for their most engaging campaigns.
Storyly will provide marketers with a new and dynamic channel in their activities through this partnership. Using this interactive channel, CleverTap customers will be able to get invaluable zero-party data on their audiences’ preferences and needs, create new segments on CleverTap accordingly and curate user journeys to interact with their users in a way that responds directly to users’ answers.
Integrating CleverTap and Storyly will also connect the platforms in real-time through EventBridge technology, enabling Story interactions to become triggered for automated, personalized marketing messages. As a result, users will experience omnichannel campaigns curated to their needs, while marketers are able to offer a customer-centric experience with minimal hands-on effort. Additionally, users will be protected from repetitive or irrelevant messaging thanks to the real-time data from Storyly.
Marcelo Rocha, Vice President – Latin America of CleverTap comments: “We are excited about this integration with Storyly. We see this as yet another step in the right direction to create an omnichannel user experience for our customers. With Story-style content seamlessly delivering interactive experiences today, we realize the immense untapped potential it holds for growth marketers – who will now be able to leverage this format and create customized user experiences in a convenient and intuitive manner.”
Aykut Bal, Chief Product Officer of Storyly, comments: “An omnichannel experience is one of the best ways to improve the customer experience today. That means taking advantage of very channel possible, enriching them with high-quality and reliable user data, and delivering timely and relevant content in the most captivating formats. Integrating Storyly with a powerful platform like CleverTap will help marketers build user journeys that will boost mobile user engagement, conversion, and retention. Storyly Stories will add a new channel to marketers’ deck of cards, one that offers both a familiar mobile format and data collection capabilities.”
