CleverTap has announced the integration of OpenAI with the CleverTap platform and launched its AI-generated content creator, Scribe.
The company stated that the AI content feature can generate campaign creatives, analyse emotions, and rewrite them keeping in mind a specific emotion that resonates with the brands’ users. Scribe is currently available to CleverTap Enterprise Customers on an invite basis and will be rolled out to customers soon.
As stated by CleverTap, Scribe has the ability interpret the emotion of messages and suggest the best alternative that users are more likely to engage with. Using the keywords in Scribe, Growth marketers can auto-generate emotionally relevant copies and expedite content development. The technology enables brands to automatically determine the tone of their messages. Marketers can leverage user engagement data based on emotion analysis to develop hyper-personalized content that is consistent with the brand, and also resonates with the user.
“Studies show that marketers only have 2 seconds to capture users’ attention in the digital realm. This gives marketers a very brief window to engage their users by tapping into the right emotions and AI enables brands to build these customized campaigns. These advancements in AI will open up the next frontier for marketers and bring back the ‘tech’ in MarTech,” said, Jacob Joseph, Vice President Data Science, CleverTap.
“We’re excited to launch Scribe – our very own OpenAI powered AI content creator to help our customers generate personalized, emotionally relevant messaging to stay connected with users and strengthen digital relationships,” he added.
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