Mumbai: CloudTV, a certified Smart TV OS (operating system), has announced the appointment of Harshad Wadivkar as the new Business Head – Monetisation. This strategic leadership move reinforces CloudTV’s focus on strengthening its business strategy and accelerating growth in the monetisation segment.
In his new role, Harshad will be responsible for formulating key revenue strategies, forging new media partnerships, and expanding CloudTV’s monetisation channels. He will leverage CloudTV’s extensive platform capabilities, currently serving over 12 million viewers across India’s diverse and fast-growing regional markets, to enhance brand visibility for advertisers.
A dynamic leader with more than 15 years of experience in digital sales, account management, and client partnerships, Harshad has held significant roles at leading organisations such as Adscholars, Xapads Media, and Mediascope. Throughout his career, he has driven strategic initiatives and revenue growth for major brands including DSP Mutual Fund, IDBI, ESPN, Hotstar, Mahindra Auto, Jaguar Land Rover, and Rebel Foods. Harshad has also cultivated strong partnerships with top media agencies such as GroupM, Madison, LS Digital, IPG, and Publicis, establishing a notable presence in India’s digital advertising landscape. His proven ability to deliver value-driven solutions and foster long-term client relationships positions him as a vital asset to CloudTV’s growth journey.
Sharing his views on the appointment, Abhijeet Rajpurohit, COO and Co-founder, CloudTV, said, “We are pleased to welcome Harshad on board as our new Business Head for Monetisation. His extensive expertise in the digital advertising ecosystem will be instrumental in advancing our ongoing success. He brings a wealth of industry expertise to lead CloudTV’s monetisation roadmap and will reinforce our position in India’s fast-evolving connected TV (CTV) ecosystem. As the CTV sector continues to prosper, we aim to enhance our capabilities by bringing in seasoned professionals like Harshad to spearhead our monetisation efforts and unlock new avenues of growth and development.”
With this appointment, CloudTV continues to solidify its leadership in India’s Smart TV OS sector, offering seamless and engaging experiences across a broad range of television brands. Harshad’s addition to the leadership team is expected to accelerate CloudTV’s revenue growth and further establish the platform as a preferred partner for advertisers in the connected TV ecosystem. As the CTV advertising market gains momentum, CloudTV is committed to driving long-term value and creating meaningful opportunities for brands and media partners alike.
