Mumbai: The pandemic has forced the nation to look at digital innovations and inventions in order to keep businesses and the economy running. Keeping the current situation in mind, CNBC-TV18, along with Hindustan Unilever Limited, leveraged its extensive online presence and successfully announced the launch of ‘Lessons in Marketing Excellence – Season XII’, on 28th August 2020 at 4pm via a virtual event. Exemplifying this approach through its fundamental/core theme ‘Thriving in the new normal’, the event grants an opportunity for all the young and budding marketers from prestigious B-schools across the country, a collaborative platform to face challenges inspired from the real-life scenarios.
Taking forward the new season to further heights, the competition witnessed the inclusion of past participants and successful marketers with the aim to have a community of esteemed industry that guides the participants. These past participants re-lived their experience on L.I.M.E. and shared their advice to the students participating this year, sharing with them immense insight and direction. With the competition offering bright minds the platform to work on real-life & live business challenges, the digital event saw these experts shed light on the issues of compromised customer service, the growing customer anxiety in the lockdown and negative business growth outlook as well as raised pertinent questions on the effectiveness and sustainability of customer service models.
Discussing the same, the event kicked off with an insightful discussion led by Shereen Bhan, Managing Editor, CNBC-TV18 on the above-mentioned theme along with industry veteran Sanjiv Mehta, Chairman & Managing Director, HUL in a fireside chat. In addition to the above, Dr. Hemalatha R, Director of ICMR – National Institute of Nutrition spoke on ‘Nutrition and Hygiene’, while Sudhir Sitapati, Executive Director of Foods & Refreshment, HUL voiced his opinion about ‘Marketing in the New Normal’. The event also featured several panelists like Tarun Katial, CEO of ZEE5 India; Anupriya Acharya, CEO of Publicis Group; Anuradha Razdan, Executive Director, HR of HUL and Dr. P.V. Ramana Murthy, Executive Vice President and Global Head – Human Resource of IHCL (Taj group) who participated in a Panel Discussion with Shibani Gharat, CNBC-TV18 on the topic of ‘Managing workforce in the new normal’.
Commenting on the success of the event, Shereen Bhan, Managing Editor, CNBC-TV18 stated, “Over the last 12 years, L.I.M.E has developed into a platform where the industry and companies can directly interact with India’s best MBA students and hear what they bring on the table. This year is no different, as we added to the grandeur and legacy of the competition by forming an Alumni of L.I.ME with the previous participants to help this year’s students. We would also like to thank HUL, who have been with us on this journey. As we look to impart a host of life lessons to these budding marketers, the biggest takeaway/lesson/success for us has been the ideas suggested by these students, over these 12 years, been adopted and executed by leading companies across diverse sectors. That truly is testament to what we aim to achieve through this competition every year. While they may be countless B-school challenges, none have had the vision and scope of L.I.M.E to leave behind an indelible mark on the country’s future.”
The competition has already begun and we have received an overwhelming response of more than 21,000 registrations across India’s Top B-Schools.
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