CNN International Commercial (CNNIC) and WBD Sports Europe partner up to provide top-tier, scalable Programmatic Guaranteed brand solutions with unparalleled access. WBD Connect allows international brands and agencies to reach 350m monthly digital users worldwide through diverse ad formats on multiple channels and devices such as mobile, web, apps, desktop, and CTV.
Brands can reach global audiences on CNN, Eurosport, Bleacher Report, and NBA.com through a single buying point, offering high-quality digital inventory across news and sport.
WBD Connect partners with Magnite, the leading independent sell-side advertising company. Magnite acts as WBD’s tech partner, streamlining campaign efficiency with one deal ID. WBD plans and optimizes campaigns for its digital platforms, using data insights for real-time performance and maximizing ROI for brand partners.
For the first time, WBD Sports fans can be reached on social via WBD Launchpad at CNNIC. It targets audiences on Facebook, Instagram, Snap, and TikTok for premium branded content on handles like Bleacher Report and CNN.
Rob Bradley, SVP Digital Revenue, Strategy and Operations, CNN International Commercial: “This is another step forward for WBD in utilising the unique scale and influence we offer marketers when we combine the power of our portfolio and drive mass engagement from a single and efficient entry point. Our news and sports coverage is unrivalled on a global level and we’re enabling brands to tap into these passion points, reaching vast and active audiences plus the opportunity to elevate campaign targeting around major news events, cultural peaks and global sporting spectacles from the Olympics to the NBA championship. WBD Connect is a great example of how a company with our size and scale can combine offerings across multiple brands using smart technology in new ways.”
Mike Rich, Head of International and UK Ad-Sales and Brand Partnerships at Warner Bros. Discovery, said: “The combination of News and Sports is an immensely powerful proposition and one which has a unique ability to captivate the attention of millions of engaged and passionate viewers around the world. No other media company possesses the portfolio of much-loved and trusted news and sports brands as we do, and by rolling out WBD Connect, we will super serve our brand partners with tailored marketing solutions that enables them to tell their stories at an unmatched scale to connect with the widest possible audience.”
Rebecca Ackers, VP, DV+ Platform, EMEA at Magnite said, “In unifying CNN and WBD’s digital capabilities, WBD Connect is enabling advertisers to reach audiences with greater efficiency across the numerous platforms and devices used by consumers. As advertisers increasingly lean into programmatic, we look forward to supporting WBD Connect with our technology and delivering streamlined programmatic access to their suite of premium inventory.”
