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Home Featured

Coca Cola India surges to No. 3 position among Top Advertisers of week 39

by MN4U Bureau
October 8, 2022
in Featured, Advertising, Campaigns
Reading Time: 2 mins read
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Dettol Toilet Soaps surge to No. 3 position among Top Brands of week 47
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Top Advertisers

In the Week 39 of Broadcast Audience Research Council (BARC) India data, Hindustan Unilever Ltd. maintained its lead with rise in ad volumes from 4664.27 (‘000) secs to 4907.36 (‘000) secs followed by Reckitt Benckiser Group at 2nd spot with drop in ad volumes from 4169.55 (‘000 secs) to 3724.65 (‘000 secs). Coca Cola India Ltd. took a steep leap from 6th spot to 3rd spot with rise in ad volumes from 942.71 (‘000 secs) to 1408.08 (‘000 secs). Godrej Group retained its 4th spot with drop in ad volumes from 1204.24 (‘000 secs) to 1043.09 (‘000 secs) followed by Procter and Gamble at 5th spot with drop in ad volumes from 945.36 (‘000 secs) to 853.67 (‘000 secs). Amazon Online India Pvt. Ltd. dropped drastically from 3rd spot to 6th spot with drop in ad volumes from 1352.32 (‘000 secs) to 787.43 (‘000 secs). Pepsi Foods (G) moved one spot up and claimed the 7th position with rise in ad volumes from 682.78 (‘000 secs) to 710.22 (‘000 secs). Cadburys India Ltd. slipped one spot down and stood at 8th position with drop in ad volumes from 785.55 (‘000 secs) to 648.11 (‘000 secs). Wadia (G) retained its 9th spot with rise in ad volumes from 564.61 (‘000 secs) to 597.41 (‘000 secs). Tata (G) entered the chart with ad volumes of 554.71 (‘000 secs) and claimed the 10th spot.

Top Brands

In the top brands category, Amazon.in maintained its lead with drop in ad volumes from 1218.76 (‘000 secs) to 674.51 (‘000 secs) followed by Dettol Antiseptic Liquid at 2nd spot with drop in ad volumes from 732.43 (‘000 secs) to 640.65 (‘000 secs). Coca Cola entered the chart with ad volumes of 486.9 (‘000 secs) and claimed the 3rd spot followed by Mortein 2 in 1 Insect Killer at 4th spot with 428.53 (‘000 secs). Lizol all in 1 dropped from 3rd spot to 5th spot with drop in ad volumes from 534.0 (‘000 secs) to 334.36 (‘000 secs). Dettol Toilet Soaps moved one spot up and claimed the 6th position with drop in ad volumes from 402.02 (‘000 secs) to 334.16 (‘000 secs). Flipkart.com slipped one spot down and stood at 7th position with drop in ad volumes from 451.15 (‘000 secs) to 309.98 (‘000 secs). Mortein Insta retained its 8th spot with rise in ad volumes from 291.33 (‘000 secs) to 297.84 (‘000 secs). Harpic Power Plus 10X Max Clean dropped drastically from 4th spot to 9th spot with drop in ad volumes from 484.21 (‘000 secs) to 266.8 (‘000 secs). Lifebuoy Toilet Soap entered the chart with ad volumes of 258.28 (‘000 secs) and claimed the 10th spot.    

Tags: Amazon.inBARC Brands and AdvertisersBroadcast Audience Research CouncilCoca-Cola IndiaDettol Antiseptic LiquidGodrej GroupProcter and GambleReckitt Benckiser Group

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