Mumbai: CoinDCX, a crypto exchange, has launched a new brand initiative titled #TearTheStereotype, aimed at challenging long-standing misconceptions around women and financial decision-making. The campaign addresses the persistent belief that women are disengaged from investing or hesitant to explore emerging asset classes, positioning data and real behaviour as a counter-narrative to these outdated assumptions.
According to insights from CoinDCX’s platform, women’s participation in crypto investing has seen a steady and meaningful rise over the past year. The company has observed growing adoption among women investors across regional markets, with notable increases from Tier II and Tier III cities. Beyond increased participation, women on the platform are also displaying disciplined, long-term investment behaviour, diversified portfolios, and rising transaction activity—signalling a clear shift from perception to reality.
Through #TearTheStereotype, CoinDCX aims to spotlight these changing dynamics and encourage broader conversations around financial agency, inclusion, and equal participation in India’s evolving digital economy. The campaign positions women as informed, confident, and independent financial decision-makers who are actively shaping the future of finance.
Commenting on the initiative, Prashant Verma, Chief Marketing and Growth Officer at CoinDCX, said, “Outdated stereotypes have long clouded the perception of women as financial decision-makers. However, our data reveals a completely different picture: women are making informed investments, diversifying their portfolios strategically, and actively shaping the future of finance. Through the #TearTheStereotype campaign, we aim to highlight this reality and motivate more women to take control of their financial journeys. At CoinDCX, we understand that dismantling these archaic narratives is vital for establishing a truly inclusive financial ecosystem. #TearTheStereotype is more than just a campaign; it signifies our unwavering dedication to amplifying women’s voices, celebrating their growing influence as investors, and eliminating the obstacles that prevent equal participation.”
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