Ahmedabad: Disney+ Hotstar redefined live streaming in India with its exclusive broadcast of Coldplay’s Music of the Spheres World Tour concert from Ahmedabad on January 26, 2025. The electrifying event amassed an astounding 83 lakh views and 16.5 crore minutes of watch time, cementing its place as a landmark moment in India’s music and entertainment landscape.
Fans from across the nation tuned in to witness the live stream, with Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu, and West Bengal contributing 85% of the viewership. Disney+ Hotstar’s cutting-edge technology and Dolby 5.1 audio quality transformed living rooms into virtual arenas, allowing fans to enjoy an immersive digital experience.
Sanjog Gupta, CEO-Sports at JioStar, expressed pride in the platform’s ability to deliver such an impactful event, “At Disney+ Hotstar, we specialise in delivering compelling and immersive coverage of large-scale live events. We’re continually striving to serve elevated experiences combining our strength in story-telling with the power of shared emotional connections. Coldplay Live is a perfect example of how we bring world-class live entertainment and the power of unmissable, shared moments to millions across India.”
On achieving yet another remarkable feat, Kiran Mani, CEO-Digital at JioStar, said, “At Disney+ Hotstar, curating live-streaming experiences goes beyond business. Our unparalleled reach driven by our vision to empower audiences makes it imperative for us to deliver premium high value entertainment experiences for our users. The overwhelming response to Coldplay’s Music of the Spheres live stream is a testament to our commitment to democratizing access to premium experiences, breaking barriers, and redefining how India is entertained.”
He further added “This is just the beginning of an era where technology and storytelling come together to unlock endless possibilities in live entertainment.”
An integrated marketing campaign further amplified the event’s reach. Featuring collaborations with influencers, strategic integrations on platforms like BookMyShow, Swiggy, Spotify, and YouTube, and engaging on-platform interactivity, the campaign turned the event into a nationwide celebration. The hashtag #ColdplayOnDisneyHotstar trended across social media as fans shared their excitement and highlights from the concert.
Partnered with sponsors like Jameson Ginger Ale, Cisco, and Courtyard by Marriott, Disney+ Hotstar leveraged the event’s massive reach to create memorable brand engagements.
