Mumbai: Collective Artists Network announces its foray into the content business with a new Joint Venture “M19 Collective” to be helmed by Dhruv Sheth as its CEO and co-founder. This initiative aims to develop intellectual properties (IPs) spanning branded content, offline experiences, fiction, and non-fiction for various platforms, leveraging the synergies of Collective’s flywheel along with Dhruv’s experience.
Dhruv Sheth commenced his journey in the entertainment industry with OML in 2012, culminating in his role as the Chief Operating Officer. During his tenure, Sheth played a pivotal role in delivering diverse content across OTT platforms, television, and brands, alongside managing live entertainment properties. His responsibilities included overseeing the content division, integrated creator and artist management, and finance and legal divisions, contributing significantly to organizational efficiency and growth.
Under Sheth’s leadership at OML, notable shows were created, accumulating over 200 hours of content, including AIB’s Knockout, Comicstaan, One Mic Stand, Pushpavalli, Laakhon Mein Ek, and Chacha Vidhayak Hai Humare.
Vijay Subramaniam, Founder and Group CEO at Collective Artists Network, expressed his enthusiasm about the collaboration, stating, “The introduction of M19 marks a pivotal addition to Collective’s diverse portfolio. With M19, we are poised to craft another compelling narrative, utilizing our accumulated expertise and resources to bring innovative content and experiences to the forefront. Dhruv’s background in content production and strategic leadership will undoubtedly amplify our efforts in empowering creators and expanding our offerings across diverse segments.”
Dhruv Sheth CEO of M19, commenting on his new role, said, “Joining Collective Artists Network is an exciting chapter in my journey. The vision of M19 aligns seamlessly with the Collective flywheel, and I look forward to contributing to the creation of impactful content and experiences. This collaboration is an opportunity to leverage Collective Artists Network’s extensive resources and foster innovation in the ever-evolving entertainment landscape.”
