Colors’ 16th season of Bigg Boss has TRESemmé as its Powered by sponsor for the third year in a row. In this season, the ladies in the Bigg Boss house will participate in the “TRESemmé Style Icon” task, in which they will create iconic diva-inspired hairstyles using TRESemmé products and walk the branded TRESemmé ramp. The contestant with the best hairstyle will be crowned the TRESemmé Style Icon. TRESemmé has previously been involved with the show as hair styling partners in season 14 and as a life-size mirror in the restroom during season 15.
Commenting on the association, Beauty & Wellbeing India Hair Care Head – Ishtpreet Singh said, “Bigg Boss as a property, has become a household name in India. Our continued partnership with Bigg Boss is a testimony to the great success we have achieved together. We are excited to have rekindled our partnership for this season as well. This collaboration has allowed us to maximize our reach not just on TV but also on Digital with Bigg Boss streaming on Voot”.
Pavithra KR – Head, Revenue, Colors, Viacom18 says, “Our partnership with TRESemmé has been a long-standing association, as we ensure we deliver value by making it a part of the narrative of the show. TRESemmé Salon or the TRESemmé Vanity Zones are some of the ways the brand has found the most unique and engaging spaces inside the house. This season, we bring the brand’s proposition Salon like Hair, alive through fun tasks like TRESemme Style Icon and TRESemme Salon Night recreating excitement and engagement around the brand through effective storytelling”.
