Kolkata: What is the common thread that ties Ashim Kumar Jana, Sirsha Roy Chowdhury and Mousumi Ghosh? They all have dreams that cannot be realized by mere undying ambition. And often there is a price tag on those dreams. Ashim is a Graduate who couldn’t pursue his education due to a financial crisis at home; Sirshaaspires to be a professional classical dancer and Mousumibeing the daughter of a paper bag maker couldn’t realize her vision of joining the armed forces. Piecing together these remarkable stories and giving such aspirants an opportunity of a lifetime that promises to transform their lives is Colors Bangla’s mega quiz show, Ke Hobe Bangla R Kotipoti. Produced by Big Synergy Media Ltd, the show premieres on Monday, July 16 at 9pm.
Taking the reigns as host of the iconic gameshow, national-award winner and Bengali cinema’s stalwart Prosenjit Chatterjee has now become a dream weaver by proffering a prize of one crore with questions that can make the fortunes of a few lucky participants. Receiving an overwhelming responsewithin days of announcement,aspiring participants from cities like Kolkata, Malda, Siliguri, Kharagpur, Durgapur and Howrah have been pouring in.
Elaborating on the decision to bring Ke Hobe Bangla r Kotipoti to the Bengali speaking viewers, Ravish Kumar, Head – Regional Entertainment Viacom18, said, “KBC is a much-loved format and is in line with the brand philosophy of Colors Bangla, ‘TomarSopnerRong’. It fuels aspirations and gives everyone a chance to fulfill their dreams. Our teams have done a phenomenal job of taking the platform to all segments of society and unearthed worthy contestants who have the drive in them to grab the opportunity and challenge their destiny. While we continue to engage viewers with quality and refreshing content, we are confident that Ke Hobe Bangla R Kotipoti will change the lives of many.”
Speaking about the launch and impact Rahul Chakravarti, Business Head – COLORS Bangla & Odia said, “Within minutes of the participation lines opening, we received a barrage of calls and messages from hopeful people vying to seize this once-in-a-lifetime opportunity! The response at the on-ground auditions were also overwhelming with long queues of participants from across Bengal wanting to try their luck to sit across their favorite star Prosenjit on the Hot Seat. As Bengalis, we take immense pride in our rich culture of knowledge and education; and Ke Hobe Bangla rKotipoti is the perfect platform to not only test this wisdom but also showcase it. COLORS Bangla has constantly endeavored to bring forth variety entertainment to the viewers and living up to that promise is this show which promises to be an hour of pure edutainment that will promote cohesive viewing.”
Siddharth Basu, Creative Producer – BIG Synergy Media Limited, and the avantgarde behind the success of the KBC franchise in India, added “With Ke Hobe Bangla R Kotipoti the KBC franchise has become more than just a quiz show. It is an enlightening journey filled with humane stories and unforgettable moments. The platform is more than a show, it is a life-changing experience for the participants based only on the power of their knowledge and nerve. Prosenjit is the perfect choice as host for the Bengali version of KBC, with his signature charisma and personality, making the show even more entertaining for the viewers of the show.”
Taking up the mantle of the host, superstar Prosenjit Chatterjee said, “My experience on Ke Hobe Bangla R Kotipoti has been inspiring with lives of so many participants transforming on the platform. To be seated across some of the brilliant mindsfrom various backgrounds, ages, and education, aspiring for greater things and strivingto make the most of this once-in-a-lifetime opportunity is moving as well as exhilarating.”
Leaving no stone unturned for the promotion of the show, Colors Bangla has designed a 360-degree marketing and promotional campaign with touchpoints across On-ground, Outdoor, Radio, Print, Cross channel and Digital.
Taking it one notch higher, Voot– Viacom18’s digital platform will give viewers an opportunity to feel the thrill and excitement of being a part of Ke Hobe Bangla R Kotipoti through innovative and lucrative games week on week.On Weekdays, viewers will get a chance to answer the ‘Bari BosheBaajimaat’ question to win Rs. 50,000/- every week, while on the weekends, viewers can play an emulation of the KBC game digitally and stand a chance to win a smartphone every week.