Colors Bangla is all set to air its new fiction show ‘Nayika No.1’ from 6th March and air everyday at at 8.30 PM.
Produced by Snehasis Chakraborty, the show narrates the story of junior artist Sheetala’s dream of becoming a successful heroine Sheela. The starry-eyed Sheetala faces obstacles in every step but that doesn’t deter her spirit of becoming a heroine.
Ritobrota Dey essays the role of Sheela while Indranil Chatterjee plays the role of Suddho Sen in this story of self believe and struggle. Some other prominent starcast includes Soma Dey, Supriyo Dutta, Sutapa Talukdar, Judhajit and Somasree Chaki.
Sheetala aka Sheela, though a junior artist, dreams of becoming a heroine. A confident girl, she never gives up on chasing her dreams even during critical situations in life. She prefers being called Sheela instead of Sheetala as it sounds filmy to her. People love her for her innocence, jovial nature, and her positive attitude towards life. Sheetala’s antics, the light moments bring smile in our faces. On the other hand, Suddho Sen hails from a well-educated and disciplined family. Life takes an interesting turn when he takes Sheela’s help to fake his marriage to stop his real marriage arranged by his family. Sheela finally bags a role, but it is of Suddho’s real-life girlfriend. Will Sheela accept this role? What will happen to her dreams of becoming a heroine?
Speaking on the launch of Nayika No.1, Sagnik Ghosh, Business Head, said, “We have committed ourselves to introduce spunky and interesting characters in the Bengali Television. Nayika No.1 showcases the heart-warming story of Sheetala as a junior artist and her invincible spirit of not giving up in the face of adversities. Sheetala is a self-made, confident, and spirited girl. Like spunky Tumpa, righteous Tulsi, overweight Sohag, age difference love story in Indrani, Sheetala’s aspirational journey to Sheela will hit the right chord and fascinate our viewers.”
To promote the show, a social media calendar has been built by the channel to establish Sheela’s unique character and her dreams of becoming a leading actress. A unique #Nayikagiri has been used to establish the quirky character and her antics.
