Colors is all set to bring back its celebrity dance reality show Jhalak Dikhhla Jaa after a hiatus of 5 years. Produced by BBC Studios India Production and based on a BBC Studios global format, the show will premiere on 3rd September, and air every Saturday and Sunday at 8 pm
The ishow traces the dancing journeys of celebrities from different walks of life as they let their guards down and fire up the dance floor. The show is backed by a scintillating line-up of contestants paired with talented choreographers who will pump up the energy and mentor them. Hosted by Maniesh Paul, the show will be judged by Madhuri Dixit, Karan Johar and Nora Fatehi.
Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18 says, “At COLORS, it has been our endeavour to bring to our audience unique storylines, endearing characters and variety offerings. Thus, making the channel not only the #2 player but also the leader in weekend programming in the HGE category. On the heels of the success of Khatron Ke Khiladi, the No1 non-fiction show of the year 2022, it gives us great pleasure to bring back one of our most celebrated and innovative dance show, ‘Jhalak Dikhhla Jaa’. In the past, the show has enjoyed immense popularity and remained a viewer and advertisers’ favourite. We are delighted to welcome Patanjali Dantkanti as the presenting sponsor and Mutual Funds Sahi hai as the special partner for the show and look forward to a great partnership.”
The star-studded line-up of participants for this season includes Dheeraj Dhoopar with choreographer Sneha Singh, actor Paras Kalnawat with choreographer Shweta Sharda, Nia Sharma with choreographer Tarun Nihlani, Niti Taylor with choreographer Akash Thapa, Gashmeer Mahajani with choreographer Romsha Singh, Zorawar Kalra with choreographer Suchitra Sawant Sangare, Amruta Khanvilkar with choreographer Pratik Utekar, Gunjan Sinha with choreographer Tejas Varma, Shilpa Shinde with choreographer Nischal Sharma, Faisal Shaikh aka Mr Faizu with choreographer Vaishnavi Patil, Ali Asgar with choreographer Lipsa Acharya and Rubina Dilaik with choreographer Sanam Johar.
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 adds, “Jhalak Dikhhla Jaa has been recognised as one of the most loved celebrity dance shows of the country and after a hiatus of 5 years, it is now set to return. The show offers a great platform for celebrities from different walks of life to experience a unique journey through dance. Its uniqueness and innovative format not only sets it apart from any other dance shows but also makes it an entertaining watch for the viewers. We are happy to have Karan Johar and Madhuri Dixit return to the judges’ panel joined by Nora Fatehi while Maniesh Paul will be the host. The new season is going to be packed with some great dance performances, acts and lots of entertainment fronted by a great mix of celebrities and choreographers.”
Sameer Gogate, General Manager, BBC Studios India echoes, “Dancing with the Stars is a sterling example of how our formats have the power to travel and connect with a global audience. ‘Jhalak Dikhhla Jaa’ has anchored itself as a widely acclaimed celebrity dance show and I am confident that its popularity will continue to soar as it makes a return on Colors. The new season promises to elevate the entertainment quotient with exceptional acts and performances. With an expert panel of judges, stellar contestants and an entertaining host, we promise to leave no stone unturned to present a grand season.”
The channel has designed a robust marketing and digital campaign across Print, Radio, OOH, DTH, Television and Digital. An on-air campaign has been planned across network and non network channels including Hindi movies, Hindi news, kids, music and regionals. High-impact billboards and LED screens have been installed in Mumbai and Delhi at prime locations including railway, metro stations and airports. On the digital front, special videos have been curated with the powerful judges’ trio and the host. Contestants’ introduction videos grooving to the JDJ hook step have also been shot in 360-degree glam bot. In addition to this, reels, images and BTS content will also be posted across COLORS’ social media platforms to build intrigue around the show.
Watch ‘Jhalak Dikkhla Jaa’ starting 3rd September, Saturday and Sunday at 8pm only on COLORS
