Mumbai: COLORS by Rupa, a trusted name in quality and innovation under the esteemed Rupa & Company Limited, has launched its latest campaign, “Wear Your Energy”, to introduce the all-new DRY FIT Collection. This cutting-edge collection, a key highlight of the brand’s ‘PLAYSURE’ range, is designed to redefine the boundaries of athleisure by offering a perfect fusion of comfort, performance, and contemporary style.
The DRY FIT Collection is tailored for individuals leading an active lifestyle, seamlessly transitioning from high-intensity workouts to casual outings. Crafted with advanced polyester fabric, elastane-based materials, and strategically placed mesh panels, it ensures exceptional stretchability, breathability, and a feather-light feel. The ergonomically engineered fabrics deliver a flawless fit, moving effortlessly with the body for superior comfort and performance.
Designed for both men and women, the collection features a diverse and vibrant range, including:
For women: Round-neck t-shirts, polo t-shirts, tank tops, leggings, and cycling shorts.
For men: Raglan sleeve round-neck t-shirts, polo t-shirts, tank tops, track pants, joggers, and shorts.
Beyond its functionality, the collection’s bold colour palette adds a touch of individuality, making each piece more than just activewear—it’s a statement of energy and confidence. Whether breaking a sweat at the gym or embracing leisure moments, this collection embodies a seamless blend of playfulness and practicality.
Speaking about the launch, Mukesh Agarwal, Director, Rupa & Company Limited, shared, “The DRY FIT Collection from COLORS by Rupa blends innovative design with vibrant aesthetics to meet the evolving needs of today’s dynamic consumers. We are confident that this collection will inspire people to embrace both functionality and leisure with unmatched style.”
The DRY FIT Collection is at top retail stores and online platforms like Amazon, Live Colors, and Rupa Online Store, blending performance with style for all-day wear.
