Mumbai: COLORS is set to launch the heart-warming love story Naati Pinky Ki Lambi Love Story that will trace the journey of Pinky who is short but feisty, a fighter but also a dreamer, perceived as flawed but hope to find her true love. The channel is set to premiere the show on 27th January 2020 and will air every Mon-Fri at 9:30 pm.
Talking about the show, Nina Jaipuria, Head, Hindi Mass Entertainment and Kids TV network Viacom18, said, “We started the year on a high note with Bigg Boss and Naagin ruling the charts. Keeping up the momentum, we bring to viewers a love story, a genre that is revered by the audience. As storytellers, we always attempt to make our stories relatable and heard and Pinky’s journey resonates the same. Questioning society’s definition of perfection, we present the love story of a free-spirited Pinky who is of short height but stands tall to inspire people to live life wholeheartedly. This saga of love, emotions, and insecurities will strike an emotional chord with the viewers and at the same time entertain them.”
Produced by Bodhi Tree Multimedia, ‘Naati Pinky Ki Lambi Love Story’ explores Pinky’s world which is full of bittersweet moments and a beautiful love story. She is just 4 feet 8 inches but possesses towering confidence. The society ridicules her for her short stature and for she is unlikely to find a suitable match. But she fends off all the criticism with her charm and quirks.
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “While most people fight their flaws every day, we present the story of Pinky who has turned them into her strength. Naati Pinky Ki Lambi Love Story is a heart-warming amalgamation of her endeavours to find true love and her exceptional way of living a life that is beyond society’s judgement. Pinky’s compelling personality will stand out and viewers will relate to various stages of her life, the challenges she faces and the hysterical ways in which she conquers them. With diverse characters and an engaging storyline, we hope to create magic with Pinky’s Lambi Love story.”
Sukesh Motwani, Producer, Bodhi Tree Multimedia, said, “Pinky and her varied moods will not just entertain, inspire but will also compel viewers to be a part of her journey. Right from her unapologetic ways of dealing with emotional complications to her pursuit of finding a life partner. It’s the first time the audience will witness the love story of a girl with short stature and will also touch upon sensitively the battles she fights every time she is needed. Every character in the show is distinctive and most fascinatingly will contribute to her life. We hope Pinky finds a way to win the audience’s heart.”
Focussing on Pinkey’s ‘short’ comings and how she tactfully fights them, COLORS has designed a 360-degree campaign to engage with the viewers. The entire campaign is backed by strong print, digital, radio, on-ground and television plans to create a major impact.
Additionally, the channel will alsointroduce a digital property #NaatiTales which will embody the essence of the show’s lead character Pinky through various content pieces and digital mediums.
