The world television premiere of ‘Gajab Thai Gayo’ will be broadcast by Colors Gujarati on August 14 at 8 pm, with a rerun airing on Colors Gujarati Cinema on August 15 at 8 p.m.
“Gajab Thai Gayo” is a Sci-fi comic movie featuring Malhar Thakar. The movie is based on Sheth Kapurchand Mangaldas Vidyalaya, one of the last existing Gujarati medium schools. Principal of the school wants to preserve his heritage and is struggling with the changing world. Bhagirath is a postgraduate from Princeton University and offers to teach the students for free. Vishwa, principal’s daughter and a teacher herself doesn’t trust Bhagirath as his teaching methods are unconventional. Bhagat, Vishwa and Anant, students – Paheli, Virat travel to nearby village and their journey begins to achieve this goal.
On this WTP, Malhar Thakar said, “I am very excited about WTP of my movie. Audience have already enjoyed it in theater, and now they will get to see in their homes with their families. So, we will get the new audience as well as the repeat audience as everyone enjoys a good family entertainment like “Gajab Thai Gayo” in their drawing rooms”.
On the marketing front the movie will be promoted on home channel and the channel will also explore promotions via reach and engagement activities through digital media. Audience will get to interact with the lead casts as well as through social media pages of the channel.
Watch the WTP of ‘Gajab Thai Gayo’ on Colors Gujarati on 14th August at 8 pm.
