Ahmedabad: COLORS Gujarati brings ‘Assal Gujarati Nu Assal Entertainment’ through new shows, a brand ident, and the anthem “Rangaara” featuring Aditya Gadhvi, Falguni Pathak, Achint Thakkar, Saumya Joshi. Join ‘United State of Gujarat’ for a cultural journey and ‘Shyam Dhun Lagi Re’ for spiritual bhajans by Parthiv Gohil.
Ecstatic about this launch, Alok Jain, President, General Entertainment, Viacom18, says, “At COLORS Gujarati we are igniting a movement that celebrates our rich heritage, vibrant culture, and proud people of Gujarat marking a new chapter in Gujarati entertainment. The Gujarati audience is deeply proud of their culture, and we are honored to bring them the content that is rooted with Gujarati values. We stand committed to delivering unparalleled content with elevated production values and star-studded casts. Our refreshed branding and two groundbreaking shows set a new standard, establishing COLORS Gujarati as the ultimate destination for premium entertainment.”
Speaking about the two shows, Arnab Das, Cluster Head, COLORS Gujarati and COLORS Rishtey, said, “Our journey to redefine regional entertainment continues with the launch of United State of Gujarat and Shyam Dhun Lagi Re. These shows mark a significant milestone in our commitment to blend the rich cultural heritage of Gujarat with contemporary storytelling, offering our audience the best quality viewing experience. Through these shows we are not just providing entertainment; but celebrating and preserving the essence of Gujarati culture, reflecting its vibrant spirit in every frame. We are thrilled to bring ‘Assal Gujarati Nu Assal Entertainment’ to our viewers and look forward to their enthusiastic reception.”
With new shows like ‘Shyam Dhun Lagi Re’ featuring Neelu Vaghela, Krishna Bhardwaj, Paresh Bhatt, and Hitu Kanodia, and ‘United State of Gujarat’ starring Siddharth Randeria, Raj Anadkat, Sana Amin Sheikh, and Ragini Shah, COLORS Gujarati plans to elevate Gujarati entertainment through rich storytelling and exceptional production values that blend seamlessly with the state’s vibrant culture and traditions.
Witness ‘Shyam Dhun Lagi Re,’ a semi-mythological drama portraying Adi Kavi Narsinh Mehta’s devotion for Lord Krishna, with Krishna Bhardwaj, Neelu Vaghela, Paresh Bhatt, and Hitu Kanodia. Music by singer Parthiv Gohil enhances this tale of love and devotion.
Playing the role of Lord Krishna in Shyam Dhun Lagi Re, Krishna Bhardwaj shares, “Stepping into the divine shoes of Lord Krishna for Shyam Dhun Lagi Re is a profound honor. This role allows me to connect deeply with the rich spiritual heritage and cultural essence of Gujarat. COLORS Gujarati’s commitment to delivering ‘Assal Gujarati Nu Assal Entertainment’ is evident in the meticulous production and heartfelt storytelling of this show. I am thrilled to bring to life the cherished tales of Lord Krishna and his devotee Narsinh Mehta, hoping to inspire and touch the hearts of our audience.”
Set in Dwarka, ‘United State Of Gujarat’ is a family drama that follows Kay’s quest to reconnect with her roots, reuniting with her mother Yamuna and grandmother Baa. The show explores the global Gujarati diaspora through tradition and emotion, featuring performances by Sana Shaikh, Ami Trivedi, Ragini Shah, Apara Mehta, Vandana Vithalani, and others. It encapsulates the essence of ‘Vatt Thi Gujarati’ and ‘Dil Thi Gujarati’.
Sharing his excitement about playing the role of Keshav from USG, Raj Anadkat said, “I am thrilled to be back on TV with a vibrant and flamboyant character, Keshav. Gujarati fans will definitely love this character and the show which boasts of Gujarati culture and traditions – assal Gujarati nu assal entertainment che. Working with COLORS Gujarati is going to be a great experience and I’m grateful for this opportunity.”
