India: Colors Marathi has revealed a brand overhaul, ushering in a new phase of creativity. The channel will introduce a fresh tagline, ‘Navi Ubhaari, OonchBharari,’ embodying Maharashtra’s aspirations and a pledge to excel.
The revamped ‘Bigg Boss Marathi’ season, with Riteish Deshmukh as the new host, has broken records for its highest TVR in show history. The Grand Premiere in a new slot symbolizes the channel’s fusion of tradition and modernity. Riteish Deshmukh unveiled the channel’s new look on a recent episode of the show.
The channel’s new look appeals to modern Maharashtrians honoring tradition while embracing growth. It features the ‘Chandrakor,’ a symbol representing the Marathi culture, associated with historical figures like Chhatrapati Shivaji Maharaj. This design signifies the channel’s commitment to authenticity, ambition, and optimism. The Chandrakor’s saffron shade symbolizes Maharashtra’s pride and courage, complementing the packaging’s red hues, representing progress and prosperity.
Sushma Rajesh, Cluster Head – Colors Marathi, Colors Kannada, and Colors Tamil at Viacom18, commenting on the revamp, said “Colors Marathi has consistently championed the rich values and traditions of Marathi culture. As we move into a new phase of our journey, it is with immense pride that we unveil our new visual identity and tagline, ‘Navi Ubhaari, OonchBharari’. This transformation is not just cosmetic; it is a bold statement of our commitment to challenging the status quo while remaining rooted in our cultural heritage. The Chandrakor, which adorns every Maharashtrian’s forehead, is central to our design thinking, representing our collective pride and ambition. We are confident that this refreshed identity will strengthen our bond with viewers and reinforce Colors Marathi as a cornerstone of Marathi entertainment.”
Sameer Penkar, Business Head, Colors Marathi, Viacom18, added, “Being part of the Viacom18 family, we are supported by a legacy of innovation and excellence. The new Chandrakor element in our branding not only honors our rich cultural heritage but also symbolizes our ambition to scale new heights. As we embark on this new journey, we are thrilled to unveil our new identity and tagline, which reflect our dedication to celebrating Maharashtra’s vibrant cultural narratives. This change marks a pivotal moment for Colors Marathi, as we continue to deliver captivating content that resonates with our diverse audience.”
Bikash Kundu, Head of Revenue, Regional Entertainment, Viacom18, emphasized the significance of the channel’s new proposition in attracting sponsors, “The revamped Colors Marathi is poised to make a significant impact in the regional entertainment space. Our refreshed identity, coupled with innovative content like the new season of Bigg Boss Marathi, positions us strongly to attract new brand partners. This is just the beginning of an exciting new chapter for the channel, one that promises to deliver even greater value to our partners and viewers alike.”
Colors Marathi commits to showcasing engaging local entertainment blending tradition with progress, featuring new series ‘Durga’ and ‘AaiTulja Bhavani,’ offering captivating narratives of a girl seeking vengeance and the revered Goddess Bhavani.
Colors Marathi embarks on a new journey with its ‘Navi Ubhaari, OonchBharari’ initiative, continuing to celebrate the richness of Marathi culture and tradition with a fresh twist of innovation. Viewers can stay connected and follow the latest updates on Facebook (@Colorsmarathi), Instagram (@Colorsmarathiofficial), and Twitter (@ColorsMarathi), as well as on the Colors Marathi channel hub on JioCinema.
