Chennai: Tamil Nadu’s youngest GEC, Colors Tamil, today announced the launch of its much-anticipated fiction show, Abhi Tailor. Set amidst a semi-urban backdrop, Abhi Tailor through its compelling narrative is set to bring to life the stories and struggles of small-time women entrepreneurs. Starting from 19th July, 2021, Monday, this brand new fiction show will air every Monday to Saturday at 10:00 PM only on Colors Tamil.
Abhi Tailor follows the story of a young, vibrant Abirami, a small-town tailor. Responsible for an alcoholic father Sundaramoorthy and sibling Anandhi, Abhi’s life is devoted towards building her small shop. Life takes an unexpected turn as a corporate honcho, Ashok sets foot into the town with a factory and soon comes head to head in battle with Abhi. The story is set to further discover a trail of drama and love between Abhi and Ashok.
Commenting on the launch, Anup Chandrasekharan, Business Head – Colors Tamil, said “Our fiction shows have paved way for changing trends in the way women protagonist are showcased and we have always brought to life real, hard-hitting stories with a gripping storyline. In line with our promise, today we add yet another striking fiction show that is set to break barriers and set new benchmarks. We are confident that Abhi will become an instant household name and the show will be well received by Tamil speaking audience across the globe.”
Adding to this, Director Basheer, said, “Abhi Tailor is a project close to my heart and I am happy to be presenting this in association with a leading channel like Colors Tamil. The channel, since its entry, has changed the narration of women-centric stories by offering a refreshing, realistic perspective. I am excited for the viewers to join the journey of Abhi, a young woman who is set to take on the corporate giant with girt and courage. I am confident that Abhi and her story will inspire many young women entrepreneurs and they will certainly develop a sense of sisterhood with the character.”
Watch ‘Abhi Tailor’ from 19th July only on Colors Tamil.
