Colors is all set to premiere its new fiction show titled ‘Neerja… Ek Nayi Pehchaan,’ on 10th July and air every Monday to Sunday at 8:30 PM.
Produced by Sunshine Productions, the social drama delves deep into the lives of a mother-daugther duo, Protima and Neerja, who aim to forge a new identity as they navigate the challenges of life in red-light area – Sonagachi.
The show boasts a cast including Aastha Sharma as Neerja, Sneha Wagh as Protima, Kamya Panjabi as Didun, Rajveer Singh as Abeer Bagchi, Ayub Khan as Abeer’s father – Bijoy Bagchi and Vibha Chibber as Abeer paternal aunt – Shubhra Bagchi.
‘Neerja… Ek Nayi Pehchaan’ captures the journey of Protima, who lives in Sonagachi with her daughter Neerja and resolves to safeguard her daughter from its evils, but fate has a different plan. The maharani of Sonagachi, Didun has her prying eyes on Neerja as the word of her beauty spreads. Living away from it, the scion of the wealthy Bagchi family, Abeer is nursing a wound of his past. Serendipitously, Neerja and Abeer meet and are instantly drawn to each other, but the societal shame of reaching out to the dwellers of a red-light area is a huge hurdle in their relationship. Amidst all challenges, Neerja looks to secure a life of dignity for herself and Protima.
Shital Iyer, Sr VP – Non Fiction Head – Colors at Viacom18 Media, said, “COLORS takes immense pride in its commitment to deliver the most unique and poignant stories to viewers. We are thrilled to present our latest offering, ‘Neerja… Ek Nayi Pehchaan,’ a truly heart-warming tale centered around a mother’s unwavering vision for a brighter future for her daughter, entwined with their relentless struggle to break free from the confines of a red-light area. This compelling narrative not only showcases the unwavering determination and fortitude of Protima and Neerja but also sheds a light on the broader social issues that sorrounds them. Through the power of this show, our intention is to challenge the ingrained societal biases, evoke profound empathy, and ignite transformative conversations. Join us on this remarkable journey as we endeavor to redefine the boundaries of storytelling through this show.”
Producers Sudhir Sharma and Seema Sawhney Sharma, Sunshine Productions, both believe that, “Sunshine Productions has always stood for earnest stories with profound themes that have not only enthralled viewers but also given them something to think about. Reeling from all the love we’ve received from the audience so far; we are excited to bring Neerja… Ek Nayi Pehchaan that spotlights the infinite optimism of a mother from Sonagachi and the determination of her daughter to lead a life of dignity. Reuniting with COLORS for this show is an honour and we hope to make the best of our storytelling prowess and the canvas the GEC offers.”
The channel has devised a campaign to create awareness about the sensitive issues surrounding the residents of the red-light area. A vox pop video will seek informal comments from people on their understanding of the red-light area which will be amplified on the channel’s social media platforms.
Additionally, influencers such as Shweta Tiwari, Juhi Parmar, Dalljiet Kaur Patel and Chahat Khanna will be seen sharing their experience as single moms and raising a kid amid societal judgment.
