Mumbai: Colors is all set to premiere its new family drama, ‘Swaran Ghar’ on 28th February 2022 and air every Monday to Friday at 8:30 pm.
Set in Chandigarh, it chronicles the life of a middle-aged woman Swaran (played by Sangita Ghosh) and her husband Kanwaljeet (played by Ronit Bose Roy) whose lives are shattered as they get unceremoniously abandoned by their children. How she alone gathers the strength to lead a fulfilling life forms the crux of the story. The show is Produced by Sargun Mehta and Ravi Dubey.
Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18 shares her thoughts on this show saying, “COLORS has remained ardently committed to bringing the best of fiction and non-fiction concepts on Indian television. With a promise to keep the audiences engaged and entertained, we are pleased to launch a new heart-warming family drama ‘Swaran Ghar’. This show will present the various nuances of parenthood backed by a splendid storyline and an endearing cast. It will further strengthen our prime-time slot at 8.30 pm and we look forward to this new adventure.”
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 adds, “The current times have certainly brought families together and family dramas on television have once again earned a special place in the hearts of our viewers. Our new show ‘SwaranGhar’ represents one such story of Swaran who is abandoned by her children in the most trying times and how she comes stronger out of it. After the immense success of Udaariyaan, we are once again delighted to join forces with Sargun Mehta and Ravi Dubey. With a robust lineup of cast including Ronit Bose Roy, Sangita Ghosh and Ajay Singh Chaudhary, we hope to create magic with the new venture.”
Producer, Sargun Mehta said, “Swaran Ghar stems from the various real-life stories and experiences we see around us. We are delighted to present a show that will give a new perspective on parenthood and shed light on the innumerable struggles they go through.” Ravi Dubey added, “We began our partnership with COLORS with ‘Udaariyaan’ andaim to continue this successful stint with ‘Swaran Ghar’. We could think of no other channel better suited to helm this refreshing concept and we have complete faith in our talented cast and crew to make this journey a sensation among Indian households.”
The channel has planned an extensive 360-degree marketing and digital campaign for the launch of the show. On the digital front, a 3D letter rendition video of Sangita Gosh capturing a mother’s emotions for her kids has been created. Celebrity parents and kids have also been roped in to talk about the show through poetry and storytelling. To seek blessings ahead of this journey, Ronit Bose Roy and Sangita Ghosh took up an exceptional initiative of visiting an old age home in Delhi to bring smiles to the faces of the elderly. A heavy burst of 7500+ promos has also been planned airing across network and non-network channels including Hindi Movies, Hindi News, Kids, Music, and Regionals.
Swaran is a devoted mother who dutifully takes care of her family with every fibre of her being, whereas Kanwaljeet is a loving husband who has relentlessly served his family all his life ensuring they are well taken care of. Fate takes a dark turn when Kanwaljeet falls seriously ill and becomes heavily dependent on Swaran. Burdened with pain and responsibilities, Swaran turns to her children for support in these critical times. However, her children disregard her plea for help and cater only for their own selfish needs leaving Swaran and Kanwaljeet in the lurch. On the outside, Swaran picks up the strength to tread through the most difficult phase of her life without her children but on the inside, she grieves over their severed relationship. What does destiny has in store for Swaran?
Watch ‘Swaran Ghar’ every Monday to Friday at 8.30 pm on COLORS.
