India: ‘Postcards- Khul Ke Karo Express’ an emotionally captivating film produced by Colour Palette Films for CaratLane and the agency BBH, was awarded the best film in the ‘Fashion and Accessories’ category at the prestigious International Advertising Association- (IAA) India Chapter- Awards this year.
The core of the beautifully written film is the tender relationship between a mother and son. Colour Palette Films worked closely with the agency creatives on the nuances of the script and the characterisation before the production stage. Strong performances, sensitive storytelling, soft lighting, a bittersweet music track and a warm, textured visual palette bring the film alive, making it emotionally impactful for the viewers.
The innovative film series, conceptualized by BBH India and directed by Arunima Sharma, showcases the unique feature of embedding video messages in CaratLane jewellery, revolutionizing the gifting experience and providing customers with a novel way to express their emotions through jewellery. The Postcards campaign which features three different heart-warming stories across three films, beautifully captures the essence of relationships and emotions, offering viewers a heartfelt experience that transcends traditional gifting.
Sayan Banerjee, Executive Producer of “Khul Ke karo express” and Founder of Colour Palette Films, expressed his views on the project, saying, “The partnership with CaratLane proved to be a creatively fulfilling endeavour for our team. We were deeply moved by the emotional richness of the scripts, and we committed ourselves to vividly portraying these narratives. The music contributed significantly, and the use of the sarangi elevated the overall storytelling. The casting process was paramount for this film, which explores the profound emotional connection between a mother and her son. Komal Chhabria brought a touching softness, vulnerability, and authenticity to the role of the mother, while Eklavya’s portrayal of the son resonated with genuine subtlety, making his performance particularly impactful.”
Colour Palette Films is founded by Sayan Banerjee, a seasoned professional with over 12 years of experience in feature and advertising film production who has gained recognition for his exceptional work in producing commercials and feature films. With a track record of working with prestigious production houses like Excel Entertainment and Maddock Films, Sayan has line-produced major feature films such as Rock On 2, Finding Fanny, and Bangistaan.
His expertise extends to television commercials, having line-produced ads for renowned brands such as UC, Uber, Kerovit, Amazon, Muscle Blaze, Samsung and Horlicks. Sayan’s career highlights include collaborating with acclaimed producers like Ritesh Sidhwani, Farhan Akhtar and Dinesh Vijan- apart from producing successful advertising campaigns for brands like L’Oréal Paris, CaratLane- A Tanishq Partnership, HDFC Ergo, Vivo and many more, under his production house Colour Palette Films.
Sayan added, “My extensive experience in commercial Hindi film production really helped me understand the nuts and bolts of production early on, making my advertising production highly method-oriented, meticulous and cost-effective while not compromising on quality. The team you put together is one of the most important aspects of a producer’s job. We, at Colour Palette Films, believe in empowering the talent we hire to deliver their best and we strive to elevate the brand’s earlier films by a notable degree.”
His recent productions include the highly successful ‘Worth It’ campaign by L’Oréal Paris featuring Alia Bhatt and the recent Everyuth campaign. Colour Palette Films helped elevate the L’Oréal Paris campaign by putting together an exceptional team that delivered global standards of cinematography, production design and post-production, contributing to the campaign’s overall scale and sophistication.
-Based on Press Release
