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Concept PR’s purpose-led campaigns earn national & regional recognition

by MN4U Bureau
August 5, 2025
in PR
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Concept PR’s purpose-led campaigns earn national & regional recognition
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Mumbai: Concept PR, an integrated communications agencies, has further cemented its leadership in purposeful storytelling and impact-driven communication through a series of prestigious recognitions that underscore its commitment to relevance, creativity, and timely public engagement.

From uniting communities around iconic events to sparking public awareness on critical societal issues, Concept PR has consistently demonstrated its ability to shape narratives that matter.

Among its recent accolades, Concept PR secured a Silver in the Sports category for its work on the Tata Mumbai Marathon 2025. The campaign successfully brought India’s most celebrated running event to life with compelling narratives that celebrated community spirit, athletic perseverance, and brand partnerships.

The agency also earned a Bronze in the Health & Wellness category for the Empowering Minds for Youth Mental Health campaign with ABET, which addressed the pressing need to prioritize youth mental health and well-being in the national dialogue. Another Bronze was awarded in the Cause-Related – Public Awareness category for Tray It Right: Shoes Go Here!, an insightful civic responsibility initiative by Mr. Anand Nichani of Magniflex India, that sparked meaningful conversations on public etiquette and everyday behaviour.

Concept PR’s impactful work also gained recognition at the SABRE Awards South Asia 2025, where the agency was honored for Real-time Engagement and Not-for-Profit Excellence. The Real-Time Engagement award was presented to Anand Nichani with Concept Public Relations India, while the Certificate of Excellence under the Not-for-Profit category was awarded for Building Tomorrow – One Changemaker At A Time, a powerful campaign created in collaboration with the Salaam Bombay Foundation.

“At Concept, we have always believed that good messaging in sync with client objectives is key to successful communication. And to be acknowledged at platforms like IMAGEXX and SABRE is deeply encouraging. These wins are a reflection of our team’s passion to push creative boundaries while staying anchored in purpose. It is indeed a happy moment for me and I can only say that the team is making me really proud,” said Ashish Jalan, Managing Director at Concept PR.

Tags: Anand NichaniAshish JalanConcept PR

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