New Delhi: The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos, has slightly moved up in May, by 0.3 percentage points, after a major jump and recovery in April of 9.9 percentage points.
The monthly PCSI result which is driven by the aggregation of the four, weighted, sub-indices, has sluggishly moved up in May as optimism is not all pervasive: the PCSI Employment Confidence (“Jobs”) Sub-Index, is down by 3.1 percentage points; the PCSI Economic Expectations (“Expectations”) Sub Index, is down by 2.5 percentage points; the PCSI Investment Climate (“Investment”)Sub-Index hasmoved upby2.8 percentage points; and the PCSI Current Personal Financial Conditions (“Current Conditions”) Sub-Index which is up by3.4 percentage points over last month.
“The consumer sentiment is marginally up – consumers are feeling confident about their personal financial condition and are also optimistic about savings and investments for the future. But all is not hunky dory for them, they are a tad worried about the country’s economy and job creation. Some signals from consumers and for the govt to take note of,” says Parijat Chakraborty, Country Service Line Leader, Ipsos Public Affairs, Corporate Reputation and Customer Experience.
India PCSI 2013-2019 Trend
These are findings of an Ipsos online poll conducted April 19, 2019 – May 3, 2019. For this survey, a sample of 500 adults from Ipsos’ India online panel aged 16-64 years, was interviewed online. As this is an online poll in India, representative of the online community in the country, it is not reflective of the general population; however, the online sample in is particularly valuable in their own right as they are more urban, educated and have more income than their fellow citizens and often referred to as “Upper Deck Consumer Citizens” or Primary Consumers. The precision of the Thomson Reuters/Ipsos online polls is measured using a Bayesian Credibility Interval. In his case, the poll has a credibility interval of plus or minus 5.0 percentage points for all adults.
The Thomson Reuters/Ipsos India Primary Consumer Sentiment Index (PCSI), ongoing since 2010, is a monthly national survey of consumer attitudes on the current and future state of local economies, personal finance situations, savings and confidence to make large investments. The Index is composed of four sub-indices: Current Conditions Index; Expectations Index; Investment Index; and, Jobs Index.
