Mumbai: Consumr.ai, the next-generation consumer intelligence platform, has announced the appointment of Jaishree Agrawal as Commercial Lead – Consumer Insights. In her new role, Jaishree will spearhead commercial strategy and client partnerships, enabling brands to harness AI-powered insights for faster, sharper, and more informed decision-making.
With over 16 years of experience in market research and insight-driven innovation, Jaishree brings deep domain expertise across behavioural insights, brand development, and innovation strategy. At NielsenIQ BASES, she led several high-impact initiatives for both global and Indian brands, earning recognition for her commercial acumen and her ability to align research with business outcomes.
At Consumr.ai, Jaishree will focus on accelerating the adoption of the platform’s flagship offering, AI Twins—a breakthrough innovation that creates real-time digital mirrors of consumer behaviour. These AI-powered profiles allow marketers to simulate decisions, test creative assets, validate ideas, and optimise campaigns with unprecedented speed and precision.
Consumr.ai is pioneering a fundamental shift in the consumer insights space by replacing traditional, sample-based survey methods with real-time, observation-based intelligence. The platform is built on the belief that today’s marketers need always-on, deterministic insights to stay ahead of rapidly evolving consumer behaviour. Whether it’s creative strategy, media planning, product innovation, or market expansion, Consumr.ai empowers brands with decision intelligence that is scalable, agile, and outcome-oriented.
“We’re thrilled to welcome Jaishree to the Consumr.ai family,” said Vivek Bhargava, Co-Founder of Consumr.ai. “Her depth of experience and consultative approach is a perfect fit as we build a platform that serves as a real-time, always-on research engine for brands. Jaishree will be instrumental in helping marketers unlock the full potential of AI Twins across business functions.”
A strong advocate for insight-led growth, Jaishree is known for seamlessly blending the rigor of traditional research with the intelligence and speed of AI. Her appointment signals Consumr.ai’s continued investment in top-tier commercial leadership as it pushes forward on its mission to redefine consumer research across global markets.
Having launched in the US, followed by India, and now expanding to the Middle East and Australia, Consumr.ai is rapidly establishing itself as the new standard in AI-native decision intelligence.
