Mumbai: Coolberg, a non-alcoholic beer brand, has unveiled its latest campaign, “No Rules, Just Cool”, a bold and refreshing message aimed at resonating deeply with Gen Z—India’s most expressive, unfiltered, and authenticity-driven generation.
The campaign goes beyond just promoting a beverage—it marks a cultural statement. In a world dictated by societal norms and unspoken expectations, Coolberg positions itself as a brand that champions individuality, celebrates quirks, and empowers its audience to live life unapologetically.
Launched across digital-first platforms like Snapchat, Spotify, Meta, and leading OTT channels, the campaign captures the essence of a generation that refuses to conform. It’s a salute to those who live by their own rules—where fun is limitless, labels are irrelevant, and being “cool” means being yourself.
Commenting on the campaign, Shubham Shukla, Head – Marketing, Ghodawat Consumer Limited, said, “Coolberg is the ultimate drink for Gen Z as it’s fun, inclusive and unique. With No Rules, Just Cool, our objective is to align with the evolving mindset of Gen Z — a generation that values authenticity, individuality, and freedom of expression. This campaign kicks off with a quirky take on relationship advice, a reminder that the best rebounds aren’t people, they’re powerful mindset shifts. At Coolberg, we are not just making a drink but building a brand that resonates with today’s youth culture.”
The campaign’s flagship TVC offers a tongue-in-cheek look at modern-day dating dilemmas—delivering a witty, relatable narrative that encourages viewers to ditch the drama and embrace empowered decisions.
Coolberg’s upward journey got a significant boost in 2022 when it was acquired by Ghodawat Consumer Limited (GCL), one of India’s fastest-growing FMCG companies. Since then, the brand has expanded exponentially, with its products now available in over 50,000 retail outlets across 150 cities and exported to more than 15 countries. It’s also a mainstay in popular fast food chains like KFC, Barbeque Nation, and Wow! Momo, and is available on quick commerce platforms such as Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and Amazon.
