coto, a social community platform exclusively for women built on web3 principles, announced its association with ausper, a new-age gold-tech platform, to empower women to invest independently.
The affiliation aligns with coto’s aim to empower women and this partnership with ausper aims at encouraging financial independence amongst women.
ausper has two communities on coto – Gold & Diamond Jewellery and Sisterhood of Jewellery. Gold & Diamond Jewellery talks about offers and exclusive deals from extensive jewellers. Sisterhood of Jewellery is an inspiration-driven community that enables women to engage in meaningful conversations with each other to help them make informed decisions before investing in gold.
Aparna Acharekar, Co-founder, coto, said, “Through this association with ausper, we hope to create a responsible virtual environment that incentivizes and equalizes digital value creation for women worldwide and positively impacts the future of women. In addition to empowering women, this partnership will also encourage financial literacy as it will allow them to interact with other like-minded women and experts in the coto community, assisting them in gathering all the knowledge they need and therefore making an informed decision before investing in gold.”
Avi Kumar, Chief Business Officer, said, “We are glad that ausper created meaningful communities on coto to reach out to their women audiences. This association is a key step towards our goal of empowering women by offering a free forum for them to communicate and build communities, invite other women to earn coto Gains and many other rewards. coto Gains are like gold for women, allowing them to obtain value for every piece of content they make, a benefit that no other social app provides. In addition, ausper is going to reward women with Rs. 15 for each coto Gains that they already have. We aim to give brands an opportunity to get up close and personal with their audience to build awareness and engagement.”
Talking about the brand’s 1st association since the launch in January 2023, Isha Sapra, Co-founder & CEO, ausper, said, “We are very excited to collaborate with coto and build conscious women communities around the gold segment. Gold in India is ‘Streedhan’ i.e. a woman’s personal wealth and it is only natural that she should be at the helm of decision making when it comes to it. ausper is India’s first gold consumption platform built for women, with financial products that are specifically designed to simplify and enhance the process of creating a corpus for purchase of her jewellery. Through our coto communities, women would be able to discuss openly, get guidance from their peers and experts and make informed decisions before investing in gold.”
ausper has announced a special offer on coto where women and their friends on coto are being rewarded with Rs. 15 for each coto Gains that they already have. It is a 12-day limited-time promotion that began during the period of Akshaya Tritiya and ends on May 1, 2023. Women must have a minimum of 7 coto Gains as of May 1 to be eligible for this special reward.
