Mumbai: Travel and tourism company, Cox & Kings, has announced the appointment of Ramalingam Subramanian (known as Ram) as President of Wilson and Hughes India and Cox & Kings.
In his new role, Ram will spearhead the growth and transformation of the 260-year-old brand and its portfolio of over 200 sub-brands, focusing on meeting the evolving expectations of modern travellers.
Ram brings a wealth of experience in strategic brand development, corporate leadership, and transformative marketing. He has previously served as the Head of Brand, Marketing & Communications at CoinDCX and Chief Marketing Officer at Tap Invest. His extensive career spans top global companies, including Cipla, Coca-Cola, and TCS. Ram is also the founder of Prarambhan Creative Works, a brand and marketing agency.
Commenting on the appointment, Karan Agarwal, Director at Wilson and Hughes and Cox & Kings, said, “We are excited to welcome Ram to the team. His unique blend of experience with both iconic legacy brands and new-age innovators gives him a rare ability to blend tradition with innovation. We are confident that his leadership will revitalize Cox & Kings, bringing fresh perspectives that resonate with today’s digitally-savvy and experience-driven travellers.”
Ram expressed his enthusiasm about the opportunity, noting the changing dynamics of the travel and tourism industry. “There is a subtle yet significant shift occurring in the travel ecosystem. As consumer preferences and behaviours evolve, driven by socio-economic changes and digital empowerment, Cox & Kings is poised to set a new standard in the industry. Our goal is to offer meaningful, impactful journeys that align with the aspirations of modern travellers,” he said.
