Mumbai: str8bat, a sports technology innovator transforming how cricketers measure and improve performance through data-driven insights, has awarded its communications and public relations mandate to CPR Global.
Under this partnership, CPR Global will lead media relations and stakeholder engagement for str8bat across India, supporting the company’s growth and visibility within the rapidly expanding sports
technology ecosystem.
Founded in 2018 by Gagan Daga, Rahul Nagar, and Madhusudan R, str8bat is a sports technology company providing real-time data analytics for athletes. Its flagship innovation — a smart bat sensor (str8bat Classic) and the newly launched AI-powered str8bat Pro — enables players to access
real-time insights on bat speed, bat path, impact zones, and more, helping them refine their technique with precision.
str8bat has partnered with top institutions, including Cricket Australia, Rajasthan Royals, and elite academies across India. The company was the Official Skilling Partner for Rajasthan Royals during the 2025 IPL season, integrating its technology into the team’s scouting and development
systems. The brand is endorsed by legendary cricketers Kiran More and Greg Chappell, reinforcing its credibility within the global cricketing community. str8bat recently announced its official expansion into 10 countries, including India, Canada, New Zealand, the United States, Australia, South Africa, the UK, and Trinidad & Tobago, among others. Through this expansion, str8bat aims to empower young athletes
worldwide.
Backed by Exfinity Venture Partners, TRTL Ventures, Sadev Ventures, Techstars, and SucSEED Indovation Fund, str8bat stands as one of India’s most promising and well-funded sports tech ventures.
Commenting on the association, Gagan Daga, Co-founder and CEO of str8bat, said, “At str8bat, we’re building technology that’s transforming how cricketers understand and enhance their game. As we scale our impact and global presence, we’re excited to partner with CPR Global to strengthen our communication strategy and share our vision with a wider audience.”
Chaitali Pishay Roy, Founder of CPR Global, added, “It’s inspiring to witness such game-changing innovation emerging from India. By bringing advanced technology and AI into cricket, str8bat is not just enhancing the sport — it’s creating an entirely new category within the sportstech
landscape. Being part of this journey and helping take a breakthrough product from India to consumers across the world is a remarkable opportunity. I’m genuinely excited that CPR Global gets to work alongside str8bat, because the chance to help build a new global category from India
is something few are fortunate to experience.”
CPR Global is a strategic communications consultancy that specialises in building brand narratives, strategic storytelling, stakeholder engagement, media relations, influencer marketing, and personal branding. The firm works with leading brands across AI, drone technology, healthcare, healthcare technology, venture capital, retail, and D2C sectors, helping them build visibility, credibility, and long-term reputation.
