Mumbai: Crayons Advertising has bagged the rights for the installation of advertising infrastructure and has secured advertising rights for the Maha Kumbh 2025.
“This significant win underscores the Kumbh Authority’s unwavering trust in Crayons’ exceptional capabilities and proven success,” said Kunal Lalani, chairman, MD, Crayons Advertising.
Looking to build on Maha Kumbh 2019, where Crayons partnered with brands like HUL, Colgate, LIC, Sprite, PNB, and Bihar Tourism, among others, the agency is poised to elevate the 2025 event to new heights.
With an estimated 400 million devotees and visitors expected to attend, Maha Kumbh 2025 presents an opportunity to engage a vast audience explains the agency.
Crayons will design and implement strategically placed tents, signage, and immersive installations that harmonise with the sacred ambiance of the event. These solutions will aim to not only enhance the overall visitor experience but also provide brands with powerful platforms to connect with their target audience.
“We are honoured to be part of this monumental spiritual gathering. Maha Kumbh holds immense cultural and religious significance, and we are committed to contributing to its grandeur by delivering exceptional outdoor advertising solutions,” Lalani added.
Raj Mohanty, VP, Crayons Advertising, said, “Our focus is on creating visually stunning and functional installations that seamlessly integrate with the sacred environment. We aim to provide brands with unparalleled opportunities to reach a diverse audience and leave a lasting impression.”
