Creative Inc has won the social and performance marketing mandate for Puddles Skincare, an organic skincare brand for children, positioned as “Healthy Skin, Happy Kids”. The company will be responsible for offline and online go-to-market strategy and will be responsible for building the brand awareness and eyeball hits across mediums like retail events, roadshows, influencer, performance as well as social.
“As our babies grow into pre-schoolers, a new stage of life begins for them and their caretakers. Once they begin venturing out, they are exposed to the outside world — new stimuli, sounds, sights, smells and people. Unfortunately, they are also exposed to greater pollution and the first line of exposure is always their tender skin. Puddles was created to answer these needs,” said Aditya Gupta, Serial Entrepreneur & Founder, JSNM Body Care and the brain behind the brand.
“Beautifully packaged, ECOCERT certified, sustainably packaged clean products that perfectly suit the skin of children past age two and beyond. These products nurture, clean, and cause no harm. Puddles makes bath time fun too,” he added.
Creative Inc won the account following a series of discussions and presentations carried out over a month. “Creative Inc is a top-rated beauty marketing agency that offers integrated marketing services and helps brands stand out in the crowded beauty & skincare space. With a focus on data-driven decision-making and agile go-to-market strategies, Creative’s team of experts works tirelessly to ensure your brand’s success,” said Charu Nathan, Head of Strategy at Creative Inc.
“Post evaluating several D2C marketing agencies, we decided to go with Creative Inc because they have the right blend of digital and offline which is important for this segment. In the mid-sized agency category, they are also refreshingly customer-centric with a very approachable leadership,” said Gupta.
In the child skin care market, the number of users is expected to increase to 56.7 million by 2028, and user penetration which was nearly 2.9 pc in 2023 is expected to hit 3.9 pc by 2028. The average revenue per user is also on the rise as more mothers prefer organic and all natural body care products for their children.
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