NEW YORK: Criteo, the global platform connecting the commerce ecosystem, has announced the appointment of Edouard Dinichert as Chief Customer Officer, effective December 1, 2025. Based in New York City, Dinichert will report directly to Chief Executive Officer Michael Komasinski and will lead global sales and operations for Criteo’s Performance Media business.
In his new role, Dinichert will focus on accelerating growth, strengthening commercial excellence, and ensuring client success remains central to Criteo’s strategy. His appointment highlights the company’s ongoing commitment to advancing client outcomes and driving performance-led innovation across markets.
“Criteo has spent two decades delivering measurable performance, and in doing so, has become a unifying force for advertising and commerce,” said Dinichert. “With its global reach and innovation in AI and data insights, the company is uniquely positioned to connect every part of the commerce journey. I’m thrilled to join the team and help drive Criteo’s next wave of growth with our clients and partners.”
Dinichert brings over 20 years of industry experience leading global revenue organizations that bridge creativity, data, and performance. Most recently, he served as Chief Revenue Officer at TripleLift, where he scaled the company’s creative supply-side platform (SSP) offerings across retail media, CTV, and data-driven curation. He also played a key leadership role as one of three executives heading the Office of the CEO from July 2024 to January 2025.
Previously, Dinichert spent more than a decade at Amazon, where he launched and led Amazon Advertising in France, later building its global Ad Tech Sales & Services organization encompassing Amazon DSP, Amazon Ad Server (formerly Sizmek), and Amazon Marketing Cloud. He also collaborated with AWS and cross-functional teams to advance privacy-aware ad tech solutions and foster API-first innovation with agencies and partners.
“As we continue to expand the reach and impact of performance media globally, Edouard’s leadership will be instrumental in accelerating customer growth,” said Michael Komasinski, Chief Executive Officer at Criteo. “His deep experience in scaling data-driven organizations and driving commercial excellence will help accelerate our momentum and deliver greater value for our clients and partners worldwide. As a dual French and Swiss national, Edouard also brings a truly cross-market, cross-cultural perspective that reflects Criteo’s European roots and global ambitions.”
Dinichert’s appointment reinforces Criteo’s focus on leveraging innovation, AI, and data to power the future of performance media and strengthen its position as a global leader in commerce-driven advertising.
