Delhi: This Holi, Crocs, the globally renowned leader in fun, colorful footwear, is celebrating the festival of colors with an electrifying new campaign titled ‘Your Crocs, Your Rang’. The campaign combines vibrant energy, music, and personal expression, bringing a fresh twist to the timeless festival of Holi.
At the heart of the campaign is a dynamic dance film featuring rising star Pratibha Ranta. Set to the iconic ‘Rangeela Re’ track, the film blends nostalgia with a contemporary flair, creating a high-octane, music-video-style experience. With every spin, stomp, and splash of color, Crocs’ iconic Classic Clogs take center stage, seamlessly integrating with the festival’s joyous spirit. The vibrant Holi-themed Jibbitz™ add a personal touch to each pair, allowing individuals to express their own festive spirit and style.
Pratibha Ranta, who stars in the film, effortlessly combines nostalgia with modern energy, performing the legendary hook steps of the song in her own unique way. The campaign captures the perfect balance between tradition and contemporary vibes, celebrating Holi with bold, unfiltered joy.
Commenting on the campaign, Yann Le Bozec, Head of Crocs International Marketing, said, “Self-expression and individuality are the foundation of Crocs, and this campaign taps into that through the colorful energy of Holi. ‘Your Crocs, Your Rang’ encourages people to make this celebration their own, and our newly launched Holi-themed Jibbitz™—paired with vibrant Classic Clogs—are the perfect way to do so. With symbols like ‘Rang Barse,’ ‘Happy Holi,’ and colorful palms, these Jibbitz™ let everyone bring their unique festive spirit and personal style to life.”
Akshat Gupt, Director, CCO & Co-Founder, Kulfi Collective, the creative agency behind the campaign, shared, “Holi brings a wave of nostalgia and unfiltered fun, and we wanted to capture that in a way that felt fresh and true to Crocs’ spirit. From the music to the movement, every element is designed to reflect the masti and spirit of the festival. And with their bold colors and effortless versatility, Crocs fits right into this playful celebration. It was especially fun to reimagine the iconic ‘Rangeela Re’ thirty years later, in a setting that perfectly matches the energy and vibes of the song!”
Pratibha Ranta, who leads the campaign, shared her excitement, saying, “Holi has always been one of my favorite festivals, but this film made it even more magical. From dancing to the vibrant track to getting drenched in colors, every moment felt like reliving my childhood. And with Crocs and Jibbitz™ that truly reflect my style, I could move freely while adding a fun, playful touch to my look. It was pure joy from start to finish!”
Kiran D’Cruz, SVP – Brands & Partnerships, Tips Music, emphasized the impact of music in the campaign, saying, “‘Rangeela Re’ redefined Bollywood music, setting an unprecedented benchmark for sound and style. Its timeless energy continues to captivate, and we’re thrilled to see this iconic track bring a vibrant new dimension to Crocs’ Holi campaign. The song’s rhythm and spirit elevate and complement the campaign’s energy. As we celebrate 30 years of this unforgettable soundtrack in 2025, it’s inspiring to see how its legacy still resonates with new generations. This collaboration is a testament to the enduring power of great music—showing that when you have the right song, it elevates the entire experience, proving that culture and iconic music never go out of style.”
The ‘Your Crocs, Your Rang’ campaign brings Crocs to the forefront as the ultimate style essential—vibrant, bold, comfortable, and effortlessly functional—perfect for embracing the festival’s fun energy. Designed for carefree celebrations, these iconic clogs are not just a fashion statement but a canvas for your Holi spirit. Whether it’s dancing to the beat of Rangeela Re or celebrating with friends, Crocs and Jibbitz™ let you express yourself fully, making every step as colorful as the festival itself.
The campaign goes live today, 27th February, with a 360-degree approach across social, digital, retail, and e-commerce channels. Consumers can shop for their favorite Crocs in vibrant colors like Lavender, Acidity, and Venetian Blue on crocs.in, Myntra, and at Crocs stores nationwide. The newly launched Holi-themed Jibbitz™ will be exclusively available at select stores, giving consumers the perfect way to express their unique style.
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