Mumbai: Crunchyroll, the global anime streaming destination, has partnered with Indian cricketer Shubman Gill to spotlight anime’s growing cultural presence in India. The collaboration underscores the convergence of cricket, pop culture, and anime fandom, as the medium continues to gain traction among Gen Z and millennial audiences.
“Whether it’s on the field or on screen, both cricket and anime celebrate dedication and perseverance. Partnering with Shubman Gill gives us a great opportunity to connect with a growing anime fanbase who want to explore the world of anime,” said Akshat Sahu, Vice President, GTM & Partnerships Marketing, APAC & MENA, Crunchyroll.
Shubman Gill shared, “I’m new to the anime world, and as a sportsperson, I could instantly relate to how both the worlds converge on the lines of passion, discipline, and moments that decide everything. Anime fans and cricket fans are very much emotionally invested, analytical, and passionate about victories. So, just like it is on the field, in the anime world also, your instinct and conviction take the lead. This association with Crunchyroll is the start of newer possibilities to engage with fans and explore anime storytelling in a fun way.”
The partnership will see Crunchyroll and Gill collaborate across fan-focused initiatives and cultural moments, reflecting anime’s expanding footprint in India beyond streaming, including gaming, music, and theatrical releases. Crunchyroll currently offers over 850 anime titles globally, including more than 130 titles dubbed in Hindi, Tamil, and Telugu. Subscription plans in India start at INR 79/month, giving fans access to the world’s largest dedicated anime library.
This collaboration marks a significant step in Crunchyroll’s efforts to integrate anime into India’s mainstream entertainment landscape while connecting with communities where pop culture and sports intersect.
