Crunchyroll, a company that distributes and licenses Japanese anime films and television series, has announced collaboration with actor Tiger Shroff to promote anime in India.
With this strategic alliance, the company aims to establish a deeper and authentic connection with the young and engaged anime community and create a bridge between diverse audiences and cultures, fostering a sense of community and shared experience, informed an official statement.
The anime company further believes that this association will further elevate the brand, reaching fans across the region. The company said that Tiger’s affinity towards anime and his love for fitness and action make him the perfect choice, considering the platform’s wide assortment of action-packed anime titles.
Rahul Purini, President of Crunchyroll, said, “We are excited to welcome Tiger Shroff to the Crunchyroll family,” said,. “As deeply passionate fans, we all have a shared love and respect for anime – its characters, artistry, storylines and the profound connections it makes with audiences around the world. We are excited to partner with him to share these powerful stories and promote the anime experience with millions more across India and beyond as we make Crunchyroll the ultimate home for anime fans.”
Commenting on the appointment, Shroff said, “Crunchyroll has cultivated and nurtured the growth of anime globally. Being an anime fan myself, I am honoured to work with Crunchyroll to grow the anime community in India.Their mission to help everyone belong is something that I personally value. Anime has the power to inspire, educate, and entertain, and together with Crunchyroll, I look forward to bringing the fandom closer to this vast and captivating world of possibilities and bolstering the anime culture in the country further.”
