Cultos Global, a Web3 rewards venture headquartered in Dubai, has announced that it has secured an undisclosed sum in its ongoing funding round.
The investment comes from senior corporate professionals Sameer Mehta, Founder and CEO of boAt Lifestyle; Tarun Katial, media tech veteran and Founder and CEO of web3-based social crypto platform for women Coto; Ashwath Bhat, Finance Head at Fractal Analytics; and Vijay Ratnaparkhe, software industry veteran and Head of Bosch Southeast Asia.
These angel investors join several San Francisco-based peers and existing stakeholders, who continue to support the vision of Cultos Global as it looks to transform the way brands engage their customers, informed an official statement.
Adib Samara, Co-founder of Cultos Global and Chief Commercial Officer, said, “Cultos Global is reshaping brand-customer engagement by introducing an elegant, unified platform that seamlessly combines digital marketing and customer rewards programs, transforming passive consumers into a network of active nano-influencers.”
Cultos Global provides brands with the tools to create their own brand token and set up their rewards systems in minutes. The claimed benefits are adoption from the bottom up, leading to greater efficiencies, better conversion rates and increased sales.
Pavan Govindan, Co-founder and Chief Executive Officer, Cultos Global, added, “Cultos Global is thrilled and excited to have industry leaders on board as we scale up in our journey to provide brands with the ability to effectively bring their rewards, loyalty and influencer marketing to Web3. This will give brands access to first-party data, but with advanced security and enhanced privacy for end consumers. With strategic investors to support our vision, we are now even more confident in establishing Cultos Global as the preferred Web3 wallet for some of the biggest brands globally.”
The funds raised will bolster expansion of Cultos Global’s product and engineering teams across the UAE and India as well as expanding its platform development by introducing new functionalities.
Tarun Katial, a staunch advocate of Web3, stated, “Cultos Global operates within an ecosystem that prioritises end-user privacy while providing incentives and empowers brands
to engage more effectively. I firmly believe that next-generation loyalty will be pivotal, and Cultos Global stands at its core with its proven web3 technology.”
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