Mumbai: Curefoods’s Olio Pizza, a pizza brand from Eatfit, has announced its collaboration with Rajasthan Royals, the Jaipur-based professional franchise cricket team, for the upcoming cricket season. As part of this partnership, the brand has produced a television commercial (TVC) featuring cricketers.
The TVC, set to air during Rajasthan Royals matches, showcases urefood’s newly introduced pizza category, highlighting its signature ‘Asli Cheese’ and ‘Smoky Crust.’ With a focus on indulgence, the TVC aims to showcase to viewers the flavors and ingredients that their pizzas offer.
Gokul Kandhi, Chief Business Officer, Curefoods, said, “This collaboration underscores our commitment to delivering exceptional taste experiences to our customers, and we are excited to showcase our products to a wider audience during one of the most-watched sporting events in India. This campaign marks a significant investment for our Pizza category as we continue to expand our presence across India.”
The TVC will be featured on JioCinema during Rajasthan Royals matches, providing extensive visibility to the brand message through this partnership. It aims to reach a wider audience aided by a multi-media strategy leveraging platforms such as Spotify, Radio Mirchi, Instagram, and YouTube to amplify brand recall and awareness.
As Curefoods embarks on this campaign, Olio as well as Eatfit aim to solidify their position as a choice for pizza lovers nationwide.
