Founded in 1998, CyberPowerPC offers custom gaming computers, delivering high-performance systems to gamers and tech enthusiasts worldwide. CyberPowerPC partners with lmponent manufacturers to ensure cutting-edge performance and build quality. Committed to excellence, CyberPowerPC looks to continue to set benchmarks in the custom PC industry, celebrating its robust lineup of desktops, laptops, and gaming accessories. The brand’s offerings are available at nearly every major retailer in the US and Canada, like Costco, Walmart, Staples, Fingerhut, Rakuten and more.
Medianews4u.com caught up with CyberPowerPC COO Vishal Parekh to find out more on the company plans
Q. The gaming industry in the country is growing rapidly. How is CyberPowerPC leveraging this through custom PC innovations?
India’s gaming industry is growing at an unprecedented pace, and at CyberPowerPC, we’re leveraging this momentum by empowering gamers with cutting-edge solutions.
Our EZPC module is a prime example—it simplifies the PC-building process, making it easy for gamers to create their ideal setup without the technical hassle. It’s all about combining customisation with convenience, so gamers can focus on what they love most: gaming.
We’re also connecting directly with the community through initiatives like PC giveaways at Bengaluru Comic Con 2025 and GamingCon 2024. These events aren’t just about celebrating gaming culture—they’re about meaningful engagement with a passionate and well-informed audience.
At the Bengaluru Comic Con, for example, we had incredible conversations with gamers about everything from popular titles to niche AAA games and their excitement for upcoming hardware like the 50 series GPUs. These interactions give us valuable insights into what gamers value and need, helping us strengthen our commitment to the Indian gaming ecosystem.
At the end of the day, we’re here to be more than just a PC brand. We want to be a part of every gamer’s journey, helping them unlock their potential with the right tools and a shared love for gaming.
Q. Which are the key markets being focussed on for growth in 2025? Is the TG NCCS A,B 15-30?
For 2025, CyberPowerPC is targetting key markets where gaming is rapidly expanding, particularly focussing on Tier 1 and Tier 2 cities. These markets show immense growth potential, driven by rising disposable incomes and a growing gaming culture.
In terms of our target audience, yes, we’re primarily focussing on the NCCS A and B demographic, particularly gamers aged 15-30. This age group is highly engaged with gaming, both as a hobby and a potential career, and is constantly looking for the latest in gaming technology to enhance their experience. we recognise that creators and streamers represent a growing segment with distinct PC requirements.
Unlike traditional gamers, this group often needs systems optimised not just for high FPS gaming but also for multitasking, video editing, rendering, and live streaming.
High core-count processors, large amounts of RAM, and robust GPUs that can handle creative workloads are key for this demographic. By offering customisable options tailored to their needs, we aim to become the go-to solution for those blending gaming and content creation into their professional pursuits.
Q. Could you talk about the research and development behind the EZPC module that allows gamers to build PCs tailored to their favorite titles?
For the EZPC module, our team put in extensive research to analyze the hardware needs of over 25 popular games, like Counter-Strike 2, Valorant, Elden Ring, and Fortnite, so gamers can get configurations tailored to their favorite titles.
What makes EZPC stand out is how easy it is to use. In just a few clicks, gamers can choose from budget, value, or premium builds optimized for FPS and performance. They can also customize further by selecting resolutions—1080p, 2K, or 4K—or hardware preferences like Intel, Nvidia, AMD Radeon, or Ryzen.
The tool was designed with Indian gamers in mind. Reports show PC gaming spending was up by 77.3% in 2024, and Steam users in India have grown over 150% since 2019. It’s clear that gamers here are investing more in their setups, and EZPC bridges the gap by making high-performance PCs more accessible.
With EZPC, our goal was not just to simplify PC building; we were striving to help gamers create systems that elevate their experience by giving them the option to even further customise the PC they see in the EZPC module, making it easier than ever to play their favourite games the way they’re meant to be played.
Q. What marketing activities will CyberPower PC do in 2025 to communicate the long-term value of a high-end PC?
In 2025, CyberPowerPC will focus on showcasing the long-term value of investing in a high-performance gaming PC through a mix of educational and engaging marketing activities:
● Experience Zones at Major Events: At events like Comic Con and GamingCon, we’ll create hands-on zones where gamers can try out high-end PCs and enjoy curated gaming experiences. This direct experience will help them feel the difference in performance, illustrating how a quality setup enhances both gameplay and overall experience in the long run.
● Upgradability and Customisation Focus: One key value proposition of our PCs is their modular design, allowing future upgrades to be seamlessly integrated into systems purchased from CyberPowerPC. Our campaigns will highlight the customisability we offer, empowering gamers to enhance their setups by adding new components as technologies advance. This ensures their PCs stay cutting-edge for years, without needing to replace the entire system.
● Initiatives to Help Gamers Level Up: Recognising the growing number of mobile gamers transitioning to PC gaming, we also aim to launch initiatives targetted at introducing and guiding them through the PC gaming ecosystem.
We’ll focus on creating beginner-friendly resources, offering tailored configurations, and providing expert advice to help first-time buyers select the right machine for their needs. By making the transition seamless, we’ll ensure that mobile gamers can unlock the full potential of PC gaming.
● Emphasising Warranty and Support: We also plan on focussing on the reliability and longevity of our systems by highlighting our on-site service, extended and hassle-free warranties and free technical customer support. With CyberPowerPC, gamers can feel confident that their investment is protected for the long haul.
These initiatives will work together to not only inform but also inspire Indian gamers, helping them see that a high-end gaming PC isn’t just a one-time purchase, but an investment in sustained performance and future growth.
Q. Will marketing in 2025 be a year-round effort? Or will certain periods like festivals be more important?
It will be a year-round effort, but we’ll definitely dial it up during the festive periods to make the most of those high-energy times.
Q. Does most of CyberPower PC’s business come from gaming?
Yes, most of CyberPowerPC’s business comes from the gaming world. We focus a lot on high-performance gaming PCs that cater to everyone from casual gamers to competitive esports pros and streamers. However, our state-of-the-art, specially curated PCs are also a perfect fit for animation, visual effects, and architecture firms.
Plus, as esports and streaming keep growing, we’re seeing more demand from content creators and young professionals who need powerful setups for both content production and other system-intensive work.
Q. What potential do the animation and the VFX industries hold for the company in 2025?
The animation and VFX industries offer significant potential for CyberPowerPC in 2025, with the demand for high-quality, performance-intensive content growing rapidly.
With the rise of original animated IPs, the scope for VFX in films, series, and the eventual virtual production, AAA games, and digital content creation rise, studios, and freelancers need powerful systems for tasks like rendering, 3D modelling, and real-time simulation. Our customisable High-Performance PCs (HPPCs) are designed to meet these demands, allowing creative professionals to tailor their workstations to their specific needs.
With the integration of AI, machine learning, and real-time rendering, the demand for more computing power will continue to grow. CyberPowerPC is perfectly positioned to support this shift, offering reliable systems for animation, VFX, and VR/AR content creation, fuelling innovation in these industries well into 2025 and beyond.
