Mumbai: Dainik Bhaskar Group has launched the 2025 edition of its much-loved festive initiative, Sarthak Deepawali, carrying forward its tradition of inspiring meaningful celebrations. With the heartfelt message “Khushiyon ki Jyot Jalayein, Kisi ki Deepawali Sarthak Banayein”, the campaign encourages people to spread light and happiness beyond their own homes, making the festival more inclusive and compassionate.
This year’s campaign film delivers a powerful reminder — that even the smallest acts of kindness can brighten lives. Be it lending a hand, offering warmth, or sharing a smile, the message echoes the essence of Diwali — that true joy multiplies when shared.
In a short span, Sarthak Deepawali 2025 has reached over 30 million people across India through digital, print, and social platforms, resonating deeply with audiences and highlighting a growing desire to celebrate with empathy and connection.
“Sarthak Deepawali is our way of reminding everyone that Diwali becomes truly meaningful when we bring light into someone else’s life. This year, let’s step out of our comfort zone — help someone who really needs it, share a little warmth, and make their festival brighter. When we do that, we’ll find that the same light and happiness come back to us,” said Girish Agarwal, Promoter Director, Dainik Bhaskar Group.
Adding to this, Pawan Pandey, Head – Brand & Product Marketing, Dainik Bhaskar Group, said, “The idea behind Sarthak Deepawali is simple – Diwali feels complete only when we spread happiness. We wanted to inspire people to go beyond celebration and make a real difference in someone’s life. That’s the true spirit of Diwali — when one smile leads to many.”
Through Sarthak Deepawali, Dainik Bhaskar continues to champion the message of compassion, encouraging people to look beyond themselves and light up the lives of those often unseen. From individuals supporting domestic workers to families reaching out to underprivileged communities, the campaign celebrates the power of kindness that makes every Diwali truly sarthak — meaningful.
